The Weeknd and Puma are set to release the singer’s first signature shoe, the Parallel, on August 24th for $220. The shoe features a thick sole and a boot-like structure.
Puma’s Global Director of Brand Marketing, Adam Petrick, said on The Weeknd’s shoe “(it’s) neither over-the-top nor unattainable.” Instead of going the technical/innovation route, Puma and The Weeknd are opting for more classic styling and materials as made evident by the suede/leather materials, the ankle-high lacing, and extremely minimal aesthetic. This formula of keeping things simple with a signature touch has proven to be wildly successful for Rihanna’s FENTY line with Puma.
KITH and Barney’s New York will release the Puma XO Parallel in white on August 24th.