Emily Spelman | BLEU

We all know the infamous shoe brand Adidas, but does anyone know about Parley for the Oceans? Parley is a space where creators and companies and individuals can team up in the fight for keeping our oceans beautiful. They believe that the creative minds, filmmakers, actors, musicians, journalists, painters, etc hold the power to clean up the mess that we have made in the oceans and on the beaches. That is why Adidas has teamed up with them to make recycled shoes that have the potential to save the oceans. They have taken plastic waste from the oceans and the beaches and turned it all into a sleek, fashionable running shoe.

They have made a few types of sneakers but the two that seem to be most popular or celebrated right now are the EQT shoe and the adizero Prime Parley, also made into a running spike sneaker. This collection came out at the start of the IAAF World Championship where Shaunae Miller and Tori Bowie, both US Olympic gold medallist sprinters and IAAF World Championship competitors, Yohan Blake, from Jamaica and Wayde Van Niekerk, the current 400m world record holder from South Africa all are fans of this shoe. From Adidas News Stream, Wayde Van Niekerk said that “The adizero Prime Parley makes me fast, agile and light on my feet. Knowing that I can help protect the oceans, while doing what I love and achieving my best speeds is an amazing feeling.”

As for the EQT shoe collection, they teamed up with three creatives, Sophie Green, Anna Maria Guerra and Ella Groener to come up with the ideas behind these shoes. Matthias Amm, the category director of adidas Running is very excited to have teaming up with Parley and Olympic runners saying, “It is a privilege to work with world-class athletes…and designing products that aid their performance is key. As a result, we have created a design that feels natural and helps athletes perform at their best under immense pressure. By integrating Parley Ocean Plastic™ into the silhouette it allows us to make this about more than just breaking world records, we are helping to save the Oceans, one pair at a time.”