Billionaire Boys Club released a collection just in time for the holiday season at the BBC NYC flagship and U.S. website. The collection features pieces from both the U.S. and E.U. capsules.
The first delivery of the U.S. collection explores our current social state. During a time when there have been relentless strides made to ostracize those who make our nation the melting pot it is, BBC recognizes that now more than ever. Now is the time to encourage people to accept all walks of life. The U.S. Holiday capsule expresses the mindset that we are all aliens by incorporating an extraterrestrial theme, with pieces within the capsule adorned with alien hieroglyphics and crop circle interpretations of the classic Billionaire Boys Club logos.
The capsule also features outerwear textiles perfect for the impending chillier weather, including embroidered satin bomber souvenir jackets and embellished varsity wool jackets.
Additionally, the NYC flagship is an exclusive U.S. carrier of select pieces from the E.U collection. For this European holiday capsule, an anti old-school luxury theme is incorporated, while carrying the BBC mantra: “Wealth is of the heart and mind, not the pocket,” further examining our social state on a global scale. Displaying this theme, select articles are seen embellished with imagery of a crashed Lamborghini, juxtaposed with crashed cigarettes on the reverse. Notably, items in the capsule further analyze the concept of modern luxury and wealth, with deconstructed glow-in-the-dark 3D dollar sign graphics, accompanied with hidden messages on the reverse of sleeves, reading: “Social insurance against disaster” and “Enlarging the ideal of human life.”
Take a look at some pieces from the first U.S. holiday delivery. Shop the holiday collection here: BBC Holiday Collection