terence | BLEU

Reebok & Victoria Beckham Team Up Innovative New Partnership

Reebok has now added fashion moguel Victoria Beckham to their long list of celebrity partnership. She is joining the likes of Ariana Grande, Gigi Hadid, and Teyana Taylor as a partner with the brand. Reebok is enforcing the theme of women empowerment.

The deal between the two will be a long term partnership, with the first collection dropping in 2018. The focus will be on footwear and apparel.


Beckham said, “I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”