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Uniqlo Sets Its Sights on New Indian Territory

Popular Japanese brand Uniqlo, will be making their debut in India. They will be joining Zara, H&M, and Forever 21 to open stores in Asia’s third-largest economy. Pankaj Renjhen, the managing director of retail at real estate consultancy JLL India has stated: “Not too many Indians know it as (well as) they know a Zara or H&M, so expansion is going to be a big challenge. Since Uniqlo is a basics brand… its positioning will have to be in line with that, which means the sizes and pricing will need to be tailored to India.”

The vice president of retail and consumer products at Technopak, Ankur Bisen, believes Uniqlo may have a built in audience with the Indian consumer. “While Zara and H&M are high on the fashion quotient, Uniqlo will have an appeal with the more young, office-going crowd as it offers casual wear at affordable prices. It also has a wide range for both men and women.” Uniqlo is currently holding a 6.5% share of the apparel market with a record operating profit of $1.57 billion USD for the year ended August 2017 and this move to India most likely only increase those numbers