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OFF-WHITE For Every Budget

Hugely successful brand OFF-WHITE has launched a capsule collection titled “For All” which aims to be more budget friendly. The new unisex line will be available at all OFF-WHITE stores globally including Sydney, New York, and Hong Kong starting today

The capsule collection includes eight pieces total: four hoodies and four graphic t-shirts that each have the brand’s signature black and white stripes and quotations embellished on them. Prices for OFF-WHITE typically retails for $300 and could go all the way up to $900, but the new “For All” collection is priced at $170 for the hoodies and $90 for the t-shirts

OFF-WHITE founder Virgil Abloh spoke to Business of Fashion about the collection and said “The price tier allows for a new customer to see themselves within the overall concept of the fashion label. OFF-WHITE can be luxury at a traditional luxury price point, or equally, it can be relevant at an affordable price point.”  Abloh continued that he plans to release these collections “periodically.”

 

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