International superstar, David Beckham, will now be taking his career to uncharted territory: men’s beauty.
Beckham has teamed up with L’Oréal to debut House 99. Products in this collection will range from tattoo balm to beard and hair scrubs , which will be packaged in neutral black and white containers with phrases like “Get Groomed” or “Bold Statement” written across them.
A big reason behind why Beckham created this line was to cater to men seeking to emulate his style. Currently, Beckham appears in a quarter of online searches for hairstyles for men. The brand will constantly be improving because they will be sourcing feedback from consumers as they develop.
The global rollout will begin in February.