When it comes to the most viewed and popular content, it doesn’t matter how many photos or clever memes you choose to share, video reigns supreme, and many love the options that video-streaming provides. Many of us like to see things live and in action, and the stats don’t lie: According to Google, black millennials “have more than doubled their mobile watch time on YouTube in the last two years,” and they watch “73% more YouTube on mobile per person than the general population of the same age.”
The platform has diversified since its inception in 2005, but the issue of diversity on the platform, as with other popular media, remains a challenge. According to the same Google statistics, users of color want more inclusive ads and want to see themselves represented, and more would like to see brands better represent diversity in their ads. Of course, you probably know the really popular YouTubers like Jackie Aina and ClarenceNYC, but we put together some of our other favorite personalities that honestly deserve to be a whole lot bigger.
Starting her YouTube career nearly eight years ago, Jayla Koriyan is a vlogger that has taken her viewers (who she calls The Glamsquad) on her journey through high school, college, and now living as a full grown adult in New York City.
Twin brothers, Terrance and Terrell Mallory, are bonafide hip-hop heads and low-key comedians. On their channel, they review the latest Hip-Hop/R&B album releases with hilarious commentary.
This Brooklyn native is arguably one of the most entertaining storytellers on the internet. Whether he is recounting one of his arguments with his friends or one of his dealings with a DL celebrity, Justin is sure to make you laugh out loud
No magic pills, no surgery, no short cuts. Robert “Brix” Glover Just used hard work to completely transform his body and his entire life. He brings YouTube along for the journey.