Billionaire Boys Club released a collection just in time for the holiday season at the BBC NYC flagship and U.S. website. The collection features pieces from both the U.S. and E.U. capsules.
The first delivery of the U.S. collection explores our current social state. During a time when there have been relentless strides made to ostracize those who make our nation the melting pot it is, BBC recognizes that now more than ever. Now is the time to encourage people to accept all walks of life. The U.S. Holiday capsule expresses the mindset that we are all aliens by incorporating an extraterrestrial theme, with pieces within the capsule adorned with alien hieroglyphics and crop circle interpretations of the classic Billionaire Boys Club logos.