The Mexican state Quintana Roo is perhaps best known as the home of the venerable tourist city of Cancun, which is revered for beautiful white coral sand beaches, hot nightlife and everything in-between. Thousands of tourists flock to this destination monthly. However, travelers would do well to take just a 45 minute ride by car from Cancun International Airport to check out what its sister city of Playa del Carmen has to offer. This Caribbean beach town, which is located on the easterly side of the Yucatan Peninsula, is growing in popularity since it boasts its own share of dreamy Riviera Maya beaches along with fabulous golf, bars and restaurants, shopping, and super-cool things to do like explore Mayan ruins or snorkel in the Cenotes caves and caverns.
What’s also notable about Playa del Carmen is the emerging breed of luxury all-inclusive hotels and resorts attracting jet-setters worldwide to this exotic paradise. Paramount among these is a sexy new adults-only beach-chic oasis called The Reef 28, which is the newest all-inclusive offering from the family-owned hospitality operation The Reef Resorts that opened in May 2018. According to Corrina Terenstra, The Reef 28’s Director of Sales and Marketing, this particular hotel is a passion project for the owner and his family—and it shows in the painstaking design and décor details, and apparent attention to quality at every guest touch point.
Another noteworthy, this destination exemplifies that a hotel need not be sitting on top of the beach to be fabulous and in high demand. “This property manages to have the Caribbean feeling and atmosphere, while still being downtown, in the heart of everything,” Terenstra notes. And she’s right, as my own visit to The Reef 28 confirmed it’s comfortable walking distance to the famous Mamita’s Beach Club as well as a wide assortment of bars, restaurants, and the kinetic Quinta Avenida (5th Avenue) offering both world-class shopping and luxe boutiques in tandem with small indigenous shops replete with art and culture from the region. Guests can also shuttle to the two other nearby Reef properties in Coco Beach or Playacar to enjoy those beaches and all-inclusive amenities. Tours and excursions of every sort are also just a short drive away from the hotel. Indeed, The Reef 28’s location provides amazing access to pretty much all that Playa del Carmen has to offer—the beach plus so much more.