![Release Date: June 20th - Adidas Originals Continental 80](https://media.bleumag.com/brand-img/BP9OvFSZi/480x251/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 480w, https://media.bleumag.com/brand-img/BP9OvFSZi/640x335/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 640w, https://media.bleumag.com/brand-img/BP9OvFSZi/768x402/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 768w, https://media.bleumag.com/brand-img/BP9OvFSZi/1024x536/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 1024w, https://media.bleumag.com/brand-img/BP9OvFSZi/1280x670/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 1280w, https://media.bleumag.com/brand-img/BP9OvFSZi/1440x753/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 1440w, https://media.bleumag.com/brand-img/BP9OvFSZi/1600x837/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 1600w, https://media.bleumag.com/brand-img/BP9OvFSZi/2160x1130/wp-content/uploads/2018/06/Continental_80_Shoes_White_G27706_01_standard.jpg?position=top 2160w)
Release Date: June 20th - Adidas Originals Continental 80
Apart of the Yung Series, the adidas Originals is about to release its Continental 80 silhouette on June 20th.
By Emilie MarieJun. 11 2018, Published 4:12 p.m. ET
Adidas Originals will release its Continental 80 silhouette on June 20th as part of the Yung Series. The new release will be a reproduction of the original sneaker from the 1980s with premium leather, a terry cloth lining, and a double capsule, according to reports.
![wp content/uploads///BLEU_adidas_continental__rascal](https://media.bleumag.com/brand-img/MA5xka_T4/480x236/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 480w, https://media.bleumag.com/brand-img/MA5xka_T4/640x315/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 640w, https://media.bleumag.com/brand-img/MA5xka_T4/768x378/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 768w, https://media.bleumag.com/brand-img/MA5xka_T4/1024x504/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 1024w, https://media.bleumag.com/brand-img/MA5xka_T4/1280x630/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 1280w, https://media.bleumag.com/brand-img/MA5xka_T4/1440x708/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 1440w, https://media.bleumag.com/brand-img/MA5xka_T4/1600x787/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 1600w, https://media.bleumag.com/brand-img/MA5xka_T4/2160x1062/wp-content/uploads/2018/06/BLEU_adidas_continental_80_rascal.jpg 2160w)
If you appreciate the look of the Yeezy Powerphase, but aren’t a huge Kanye West fan, then the Continental 80 is perfect for you.
The cost of the shoe is currently unknown.
Adidas’s History
In 1924, two brothers, Adi and Rudi Dassler, tried to create the perfect sport footwear out of their mother’s laundry room in Germany. By 1947, the brothers split after a fallout. As a result, Adi went forward and created the Adidas brand in 1949. Ironically, Rudi continued on his own path to create his shoe brand, Puma.
Throughout the ’60s, ’70s, ’80s and ’90s, the brand’s popularity skyrocketed. In particular, amongst soccer players and boxers. “Muhammad Ali and Joe Fazier were both wearing Adidas boxing shoes in their ‘Fight of the Century’ in 1971.” By 1997, the Adidas Originals sub-brand was created to, “encompass the brand’s heritage products.”
In the 21st Century, Adidas bought the Valley Apparel Company and Reebok. As of last year, it was number two in worldwide sales after Nike and before Reebok. Interestingly enough, one would think with all of the American success the company has had, the headquarters would be in the states. However, the company’s headquarters is still in Germany where the founder, Adi Dassler, first started.