Pharrell x adidas NMD hu 'Heart/Mind' BBC Exclusive

Pharrell x adidas NMD hu 'Heart/Mind' BBC Exclusive

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Oct. 22 2018, Published 2:33 p.m. ET

Pharrell’s collaboration with adidas debuted the “Heart/Mind” shoe on the 20th of October. The shoe which retails at $250 features a pink and blue striped pattern with Kanji script and the Billionaire Boys Club “B” logo on the back of the shoe, “it all sits on top of a BOOST midsole and a grip tread outsole”

The theme of the shoes is “Heart/Mind” which coincides with BBC’s slogan, “Wealth is of the heart and mind, not the pocket.”

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