MOBI & Scotch and Soda’s “Well and Well-Dressed” campaign is a call to action, a modern symbol for holistic wellness in black queer communities. In a time of heighten insensitivity and shade, the collaboration is meant to tackle adversity head on and foster safe spaces while looking and feeling good in the process. In layman’s terms: if you feel good, you look good, you do good!
The Dutch brand handpicked nine handpicked LGBTQ+ influencers to front the in-store collection and the models range are representative of all spectrums of the LGBTQ+ community and beyond.
On the heels of New York Fashion Week, MOBI founder DaShawn Usher sat down to discuss wellness, healing, advocacy and the importance of the holistic power of fashion in marginalized communities.
A lot of the magic that makes New York Fashion Week happen can easily be credited to large contributions from the queer community that gravitate towards that industry. New York Fashion Week brings a level of excitement to the city and an added interest in how you look and present yourself. We want to start the conversation around the wellness aspect of that. Clothing affects a person’s mental processes and perceptions of others. The added pressure from social media to look your best definitely plays into that as well. We’re encouraging everyone to dedicate as much time to their inner self as their outer appearance and if looking good increases your self-esteem and makes you a more confident and vibrant person, we’re here for it! New York Fashion Week naturally seemed to be the best time to share that message.
The fostering of Black men, especially in the realms of self-wellness, has become a hot topic these past few years from #BlackLivesMatter to movements like Native Son, Black Gifted and Whole and MOBI. What would you say someone who wishes to join forces or become an ally for queer men of color?
I would say that we need more support. MOBI and other organizations exist out of the need for visibility within our larger LGBTQ+ community. We have so many other intersections as queer people of color and often those identities are forced to be secondary or nonexistent in those spaces. To be an ally for queer men of color, you would first have to care about queer men of color. You would want to make us feel just as comfortable being in those spaces as you’re able to navigate them unbothered. Joining forces honestly means working together, agendas aside, to better our community. I’m excited to have worked with Native Son, Black Gifted and Whole, and others who truly get it and want to build in unity.
What else can we expect from MOBI in 2019?