Puma And Def Jam Collaborate For A 35th Anniversary Sneaker
Def Jam Records and Puma are celebrating the labels 35th anniversary with a collaborative sneaker on a timeless silhoutte.
By ChevyJuly 23 2019, Published 12:21 p.m. ET
Def Jam Records and PUMA are celebrating the label’s 35th anniversary with a collaborative sneaker. The Clyde Court collaboration is an iteration to the year long partnership of the two brands.
The Puma sneaker is shaded with burgundy and crafted with a knit upper alongside an ankle sock collar feature The two companies approached the collab on a timeless basketball sneaker silhouette with tonal laces. Also a golden Def Jam logo is placed on the heel along with the year “1984.” Amongst the aligned side stitching sits a gum bottom for comfort and mobility.
“We’re thrilled to be collaborating with such an iconic brand. Def Jam is a legendary label in hip-hop and so much of what we do as a brand, particularly in basketball, is rooted in culture and music. Bringing together two brands with so much history and heritage just made a lot of sense.” – Puma‘s North America VP of marketing Allison Giorgio stated.
1984 being placed on the heel tag is a respectful acknowledgement to the iconic labels founding. Accord to Puma, the two brands will have an extended partnership creating experiences through cultural moments, music, and style.
“Since hip-hops early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. Were proud to celebrate Def Jam‘s 35th anniversary in partnership with PUMA,”- Paul Rosenberg, Chairman & CEO, Def Jam Records.
