Bugatti: An Iconic Brand Setting Records with La Voiture Noire

The Bugatti La Voiture Noire now holds the distinction as the most expensive new car to ever be sold, with a price tag of a cool $12.45 million.


Oct. 28 2019, Published 10:21 a.m. ET

The Bugatti La Voiture Noire now holds the distinction as the most expensive new car to ever be sold. This one-off creation has caught the eye of one and the hearts of car enthusiasts for many illustrious reasons.

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Source: bugatti automobiles s.a.s.

Bugatti came rolling out the gates releasing the newest addition to their fleet of luxury cars –  La Voiture Noire (The Black Car). With a price tag of a cool $12.45 million, $18.9 million after taxes, there is literally no other like it. As a celebration of the 110 years of the French brand and its exquisite line, this is specifically an ode to the original Atlantic line. There were only four Atlantics created and La Voiture Noire is a one-of-a-kind automotive stand out which positions itself as a formidable force in the automobile industry.

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Designed by Aksyonov Nikita, this project took over 10 years to come to fruition. Labeled as a “piece of automotive haute couture,” La Voiture Noire is a tribute to the Chiron platform commemorating the Type 57 SC Atlantic, originally built in the 1930s and one of the rarest sports cars in the world. Powerful, fast and sleek, La Voiture Noire is a unique hyper sports car in many ways, yet holds on to a few of the key attributes from the vehicle that it is based upon. 

The car is an unparalleled feat of design and machinery. With a body entirely made from carbon fiber, each of the car’s elements stand out on their own account. The widescreen arcs effortlessly into the windows similar to a visor and is accompanied by matching windshield wipers accentuating the split window design. Lines and curves of the car blend together seamlessly for a smooth, uniform and elegant finish. Its polished contours are the kind you admire behind the doors of a collector’s vast selection of meticulous picks, not the kind you find on winding roads. A signature fin on La Voiture Noire replicates the dorsal line, the row of six exhaust tips and the taillight strip that unites the rear fenders; these are all design similarities that can be found on the Type 57 SC Atlantic as well. It’s the minimalistic design that drives the entire aesthetic.  

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A deep black glossy exterior envelops an interior that we imagine will be modeled after its muse, the Chiron. There haven’t been any photos published by Bugatti of the interior, however, knowing the cabin can be fully customizable by the consumer there will be a lot of room for leather, various tones and other fine options.

Equipped with an electric powertrain, La Voiture Noir will have the ability to purr around corners from 0 to 60 in 2.4 seconds in silence. Reaching a top speed of 260 mph is not a feat if you’re handling 1,479 horsepower and 1,180 pound-feet of torque. Boasting the Chiron’s 8.0-liter quad-turbocharged W-16, the engine is mated to a 7-speed dual-clutch transmission and powers all four two-toned silver-spoked wheels.

Stylish, elegant, and dynamic, La Voiture Noire is by far one of the most luxurious automobiles released. What could Bugatti possibly create next to include in their arsenal? Well, we’ll just have to patiently wait and see. Surely, it will be worth the wait.

Bugatti La Voiture Noire Specs:

Top Speed: 260 mph

Acceleration: 0-60mph (2.5 sec.)

Maximum Power: 1,479 hp

Maximum Torque: 1180 lb-ft at 6000rpm

Transmission: 7 speed automatic

(originally printed in Bleu Magazine Issue #61)

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