Cashh and Deanyboy: The Duo Pioneering an International Caribbean Movement

Artist Cashh and producer Deanyboy are making a splash in the buzzing U.K music scene. The two have combined Caribbean influences with hip hop to birth a fresh sound coming out of London. With projects such as WAG1 and Trench Baby, the duo has captured many fans with over 2 million cumulative YouTube views and close to 3 million plays on Spotify, on just two tracks.

Photography by Silvana Trevale 

Creative Direction by Rohmarra Kerr & Sukhy Bhandal 

Photography Assistant  Austn Fischer 

Styling by UNCOMMON Danny

Styling Assistant Stevie Gatez 

Set design by Sarah Gobourne 

 Barber Nat Bury from Mo Better City

Makeup by Rose Redrup 

A native of Peckham, South London, DeanyBoy began playing drums at the age of five. A young prodigy, he was able to tour across Europe with his uncle’s band by age 10. By the time Deanyboy was 11, he had begun producing music. “Music has always been an outlet and escape for me,” he said. “South London is gully, there’s a lot of crime- it’s like a Brooklyn.”

Deanyboy is a dedicated musical archivist. With early exposure to Stevie Wonder and Teddy Riley, the producer cites their influence for his keen love for phonics in his production. Though influenced by hip hop, he studies the artistry of many genres and chooses to incorporate that into his work.

Born in Jamaica, Cashh and his family migrated to London when he was five years old. Growing up poor, he too attributed music as an escape for him. Growing up in South London, Cashh was exposed to a diverse array of music. From artist like Busta Rhymes to Beenie Man to Celine Dion, the eclectic palette served as the foundation for the artist to pioneer a new sound in music today.“I always loved to write, literacy was one of my strongest subjects in school. Once I learned how to convert that into making music the rest was history,” said Cashh.

With early success, he was able to secure a platform in the digital age of music. Problems arose when it was time for Cashh to tour and he was unable to secure proper documentation. In 2014, he was deported to Jamaica, and for five years, while being displaced, Cashh had to navigate returning home and remaining relevant in music.

“I was removed from the UK, in better terms deported- back to Jamaica,” he retold. “It was a culture shock to me, since I was five I hadn’t been back there and had little connection to any family. When I landed in Jamaica I literally went back to zero and had to start from scratch.”

Amidst the crisis, Cashh was able to secure a positive relationship during his time in Jamaica while Deanyboy was in town for work. The two met and had an instant connection: they both came from the same area in London, went to the same school (at different times), and were born in the same month.

Last year,Cashh was able to return to London and is now fully able to get back to work. This move has been great for the duo allowing them to work on a more personal level moving forward. With recent projects gaining international buzz with movements like the #trenchbabychallenge, the two are making the right moves at a pivotal time. Be sure to check out their socials and stay tuned for their future projects.