BAOBAB is Redefining the Classic Polo Shirt
Check out black owned e-commerce brand BAOBAB who is changing the standard of the modern polo with new, easy to clean and wear materials.
By Stacey EdwardDec. 8 2020, Published 11:06 a.m. ET
Known as the “Tree of Life,” legend has it the Baobab Tree can live up to 1000 years. That preface couldn’t serve as a better theme for this small business that is redefining the standard of sustainable clothing.
Black-owned brand BAOBAB is currently disrupting the fashion industry with its signature polo shirt. Founded by Marcellus Alexander III and Brandon Davenport, BAOBAB started with their frustrations with the lack of quality among expensive clothes. Their mission is to create undeniably better products with superior quality, design, and functionality.
The sustainable brand uses Peruvian Pima cotton and a nanotechnology system known as BaoTech, making it resistant to stains, odors, fading and shrinking. The shirt also features a No-Curl Stay Flat™ collar and a hidden micro cloth within the shirt to clean your glasses. According to its reviews, the shirt can stand up to 12 wears before washing.
You can check out BAOBAB’s latest collection here.
You may recognize the founders of BAOBAB from their appearance on ABC’s Shark Tank in late 2019. The company initially sought a $100,000 buy for a 10 percent stake in the company. Unfortunately, BAOBAB was unable to captivate the judges and left the show with no investors.
Fast forward one year later, and BAOBAB has seen tremendous growth in sales with the rise in working from home. The innovative company now lists 800 percent revenue growth in two years and over 150 five star reviews. Since ABC’s Shark Tank, BAOBAB has been featured by Yahoo Finance. The brand was also awarded “Best New Polo Shirt of the season” by Men’s Journal.
In addition to recent success, the e-commerce brand recently launched a crowdfunding campaign on Republic with a $1.07 million goal.
You can find out more about the campaign here.
BAOBAB brings innovative solutions to the polo shirt, making it a must-buy for office workers. This holiday season is sure to check out BAOBAB and support small businesses. Stay tuned with Bleu for more fashion-related news.
