NBNA Announces 'RETHINK' and 'RE:SET' Campaigns

NBNA Announces 'RETHINK' and 'RE:SET' Campaigns

The NBNA recently announced two new campaigns under their wellness initiative, NBNA Resilliant Nurse Resource™: RETHINK and RE:SET.


Dec. 9 2020, Published 3:10 p.m. ET

Founded in 1971, the National Black Nurses Association (NBNA) serves as a leading voice for 308,000 African American registered nurses, licensed vocational and practical nurses, and nursing students in 108 chapters across 34 states. 

They’ve recently announced two new campaigns under their wellness initiative, NBNA Resilliant Nurse Resource™. The first is RETHINK, a campaign dedicated to breaking the stigma around vaccinations and educating the public about the importance of getting vaccinated. The second, RE:SET, is all about advocating for the mental wellbeing of NBNA members. Under this new initiative, members of the organization and their families will have access to free mental health services. 


Starting December 8, NBNA’s RETHINK campaign is all about educating Black nurses and the Black community about the benefits of vaccinations. On the campaign’s website, you’ll find a “Test Your Flu IQ” quiz that tests your knowledge of the flu and vaccines. There is also a flu and pneumococcal vaccine locator tool to help people find providers closest to them. 

To learn more about the RETHINK campaign, head over to the RETHINK website.


Starting December 15, NBNA will launch their RE:SET campaign that centers around mental health and wellbeing. NBNA members will have access to free counseling services, educational webinars, and wellness podcasts. This new initiative is part of an overall goal to ensure the mental wellbeing of Black nurses during the COVID-19 pandemic.

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“We know how difficult this year has been for nurses everywhere, especially Black nurses who are faced with both the pandemic and the current racial uprising,” NBNA President Dr. Martha A. Dawson said in a statement. “It is crucial that we protect our nurses’ physical and mental wellbeing during such an unprecedented time in our country. With RE:SET we are able to provide them with the tools necessary to recover from the daily stresses of exhausting work conditions and challenges. It is essentially PPE for their mental and emotional health, which will help impact their physical health.” 

Nurses will have access to mental health resources including a 24-hour support line for those who need “in-the-moment” support. The RE:SET Support Line will also connect nurses with licensed clinicians and resources for no cost. They will also have access to five free, confidential counseling sessions and a “Text Coach,” also known as “text therapy,” where NBNA members can reach out to licensed clinicians on their mobile phone or desktop. To learn more about this campaign, head over to the RE:SET website.

These free counseling resources are only available for existing and newNBNA members, and their families. To join NBNA, sign up on the organization’s website.

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