The Rise of Ferrari’s Master-Class SUV

As 2024 comes to an end, we reflect on the vehicles introduced this year with both excitement and content and, in some cases, disappointment. Many brands revealed their newest creations in hopes of seizing the sports car market but also appealing to newer audiences. Their goal to broaden the appeal of super vehicles to the mainstream was seen as early as 2018 with Maserati’s Levante Trofeo. A respectable introduction and an early contender in what would be recognized as the sports SUV. With many brands capitalizing on this demand for larger, more spacious, and durable vehicles, we see iconic names cemented in the trends lineage, such as the Jeep Grand Cherokee Trackhawk, 2023 Lamborghini Urus, or Bentley’s Bentayga Speed. Enter 2024, however, and we saw one of the most performative, memorable, and promising SUVs of the year from Ferrari. Without a doubt, Ferrari chose to place the Purosangue before long-term buyers and new customers hoping to join in on the SUV trend.

The Ferrari Purosangue promises those interested a luxury experience that challenges even some of the longer models reigning over the SUV genre. This SUV is not afraid to boast with its sleek design. Almost resembling a coupe, the Purosangue checks in at about 4,482 lbs, making it a superior lightweight vehicle and one of the lightest among its competition. The luxurious but efficient design is to be credited for this, with many curves that allow the vehicle to remain aerodynamic while reaching top speeds with its aggressive engine. Powered by a V-12 engine, the SUV can reach a top speed exceeding 193 mph. Compare that to a vehicle like the Urus or Bentayga, which only hits top speeds of 190 mph or less. Surprisingly, the Purosangue is Ferrari’s first four-door, four-seated sports vehicle in its history, even more the reason to recognize its greatness. Time is not a factor for Ferrari when it comes to producing a vehicle to hold its own against tough competitors in the market.

A 2024 release meant less time for Ferrari to advertise and pitch the Purosangue to possible SUV buyers, a significant drawback to joining the SUV trend later than other sports car manufacturers. Despite the setback, Ferrari produced notable numbers and, more importantly, employed a strategy to make up for their late arrival. Ferrari shipped 7,044 units in the first half of 2024, and the Purosangue played a significant role in these numbers. The genius marketing strategy, however, lies in the car’s production numbers. Due to the SUV's release having such a high demand, Ferrari chose to produce less to maintain exclusivity and increase the value of the Purosangue. This allowed the car to command even higher prices due to its rarity, making its average price tag higher than the suggested manufacturer's price.

While Ferrari has released other notable sports cars in recent years, the 2024 Ferrari Purosangue proved to be its most eye-catching and hospitable sports car. It is a good choice for both long-term fans and SUV enthusiasts who want a respectable blend of sports car power and SUV durability and efficiency. A combination of luxury and durability is considered a meaningful choice when purchasing a sports SUV. Luckily, the Ferrari Purosangue offers exactly what you're searching for.