Gone are the days when black content creators played second fiddle to their white counterparts. The need for diversification and more representation of minority groups has brought more attention to genuine black content creators out there.
With more black creators acquiring knowledge and understanding their uniqueness and abilities, they have made a huge impact through diverse industries and platforms in recent times. The following highlights the reasons for the rise of black content creators in the digital entertainment world.
More Visibility and Content Diversification
Black content creators continue to rise by contributing to the increased black representation across social media platforms. With increased representation, they bring diverse voices great storytelling, and authentic content that continue to enrich their audiences. They also ensure they diversify their content across multiple genres, thus catering to diverse audiences and broadening the narrative.
Advocacy and Community Building
Black content creators continue to influence the digital entertainment space by shaping trends and setting new trends thus making more cultural impact. They continue to build engaged communities that transcend diverse boundaries and demographics. They have capitalized on their social media influence to build brands, launch products and services, and land endorsements that have contributed immensely to their income.
Education and Gaining Recognition
It's not all about entertainment, black content creators continue to share informative content that builds skills and empowers the populace. Many upcoming content creators and ordinary social media users get inspired by pages of established content creators to create streams of income or learn new skills.
With the impact made by black content creators, they have garnered mainstream recognition, especially from top brands, industry gurus, and media outlets who now see the need to partner with these creators to boost their businesses.
Through their creativity and innovation, black content creators have revealed new trends and styles that have set the tone for the wider or general culture. Black creators who have achieved great feats have become role models telling their stories to new generations of content creators and encouraging them to pursue their dreams.
Profile of Top Black Content Creators
According to Black Enterprise Online, black content creator earnings accounted for more than 30% of total earnings. Forbes also ranked black content creators in its first-ever creator rankings in 2022, using follower count alongside engagement rates. In its ranking, Forbes named Senegalese-born Khaby Lame as the most influential black content creator in the world. The 22-year-old has more than 146 million TikTok followers and has landed partnership deals with huge brands like Hugo Boss and PSG football club.
Forbes named Marques Brownlee who owns the YouTube channel MKBHD as the second most influential black content creator in the world. He has successfully attend interviews with tech icons like Bill Gates and Elon Musk and he has more than 100 million followers across his platforms.
Nigerian-born British rapper and YouTuber Olatunji, also known as KSI ranks as the third most influential black content creator in 2022. He currently posts commentaries on video games and owns chains of restaurants while working with popular brands like Vodka and Prime Hydration.