juvias place

Inside The Reign of Blushed & Bronzed Radiance: Juvia’s Place Sets NYC Ablaze

If you weren't at The Glasshouse in Manhattan to celebrate Juvia’s Place's newest launch, let us be the first to say: you missed the kind of beauty event people will be talking about for years.

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Sept. 17 2025, Published 2:01 p.m. ET

juvias place

Juvia’s Place didn’t just launch a new collection — they launched a movement. An unapologetic celebration of melanin-rich beauty, bold expression, and global Black culture, the Reign of Blushed & Bronzed Radiance was less of a party and more of a coronation.

Let’s start with the performances — because that stage? It blazed with the hottest performances.

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Brooklyn's own Lola Brooke kicked things off with undeniable fire. Her set was fierce, fast, and full of Brooklyn grit. She came for the crowd’s attention and got it in seconds — bars flying, energy skyrocketing, confidence blazing.

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Just when the night couldn’t get more lit — Shenseea appeared. Yes, the dancehall queen herself. A surprise to nearly everyone, she brought a dose of Caribbean heat that sent the crowd into a frenzy. Her set was sharp and unforgettable — a bombshell moment that sealed the event’s place in beauty-world history.

But then came Davido, and the room flipped. The Afrobeats titan didn’t just perform — he transformed the Glasshouse into a global celebration. With his signature sound, crowd-commanding charisma, and hit after hit, Davido pulled the audience into a rhythmic trance. It was a dance floor, a homecoming, and a love letter to Afro-diasporic joy, all rolled into one electric set.

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Angela Yee brought meaningful conversations to the forefront, moderating a panel on how beauty, social media, and identity intersect. Sam Fine — a legend in the makeup game — hosted hands-on tutorials that had everyone glowing and snapping photos of their glam. And Jessie Woo kept the digital crowd tuned in by hosting a livestream that proved that the energy

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From the moment you stepped inside, the energy hit differently. The Glasshouse was full of blush and bronze tones — not just in décor, but in the very aura of the space. Guests arrived dressed like royalty, gleaming in blush, bronze and copper tones, strutting down a red carpet that felt more like a runway. The theme wasn’t just visual — it was truly a vibe. Regal. Elevated. Empowered. You just had to be there.

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The venue was designed to be immersive — a “radiant kingdom” where every detail shimmered. But this wasn’t just glam for glam’s sake. It was intentional. It was honoring the richness, nuance, and glow of deeper skin tones — not as a trend, but as truth.

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And yes, there was a product drop at the heart of all this magic — the Blushed & Bronzed Radiance Collection, which all the women in the room were gifted at the end of the night. The ladies have taken the collection to social media and have been showing us how wonderful these products are, through tutorials, selfies, and reviews.

Overall, this magical experience wouldn’t exist without the wonderful Chichi Eburu, the Nigerian-born founder of Juvia’s Place. Her mission has always been clear: rewrite the beauty industry’s rules to reflect the full spectrum of Black beauty. From vibrant palettes to viral blushes, her brand doesn’t chase trends — it sets them. Being a Black-owned brand, Eburu has shown what true reflection is in the space of beauty and makeup, leaving women around the world proud and empowered.

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