Martell Launches "Make It With Martell" Cocktail Experience with Bastille Day Bash in Harlem

Guests were welcomed into a world of flavor and flair led by Martell’s Global Brand Ambassador Jasmin Goldstein and the highly respected cognac educator Ms. Franky Marshall. The evening was more than a tasting—it was an immersive exploration into the soul of Martell. From storytelling and guided tastings to live performances, every moment was designed to challenge expectations and deepen appreciation for cognac in modern mixology.

Interactive stations brought the brand’s ethos to life. The “Roulette Revolution” let attendees spin a wheel for custom takes on cocktails like the Blue Swift Negroni and Cognac Margarita. The “Smash Bar” turned guests into bartenders as they hand-muddled fresh ingredients, while the “Grape to Glass Sensory Station” offered a multi-sensory look at Martell’s craftsmanship. With this dynamic kickoff, Martell is not just raising glasses—it’s raising the bar on what a cognac experience can be.

A classic julep remixed with cognac and juicy grapes, smashed to order for a Martell signature taste experience

• 1.5 parts Martell V.S Cognac

• 0.5 parts Raspberry Syrup

• 1.5 parts Apple Juice

• 0.75 parts Lemon Juice

• 6 seedless White Grapes (muddled)

The much-loved classic crafted with Martell Blue Swift – the world’s first V.S.O.P cognac aged in bourbon barrels – sugar, and aromatic bitters

• 2 parts Martell Blue Swift

• 0.25 parts Sugar

• 3 Dashes Aromatic Bitters

Reimagined top-shelf refreshment with Martell, orange liqueur, lime and agave nectar

• 1.5 parts Martell V.S Cognac

• 0.75 parts Italicus (or orange liqueur)

• 0.75 parts Lime Juice

• 0.25 parts Agave Nectar

The ultimate bitter aperitivo refinement with Martell, sweet vermouth and bitter aperitif liqueur

• 1.5 parts Martell Blue Swift

• 1 part Sweet Vermouth

• 1 part Bitter Aperitif Liqueur