Redefining Beauty and Inspiring Inclusivity in Fashion

In an industry historically dominated by rigid standards and narrow definitions, plus-size model Cameron Boyland is challenging the narrative and paving the way for a more inclusive future. With his striking presence and infectious charisma, Boyland has become a prominent voice in fashion, advocating for authenticity, self-love, and representation beyond the runway.

For Boyland, modeling transcends physical appearance. “It’s about being the best version of yourself,” he shares. “Beauty isn’t just what you see in the mirror; it’s how you carry yourself, how you treat others, and how you embrace your individuality.” This philosophy underpins his work both in front of the camera and behind the scenes through his organization, The Bigger Picture. Dedicated to promoting size inclusivity and representation in the fashion industry, The Big Picture has grown into a movement that celebrates diversity and challenges outdated norms.

The Bigger Picture recently made history in February 2024 with its inaugural New York Fashion Week MENS+ campaign, which was highlighted in Vogue Business’s Autumn/Winter Menswear Size Inclusivity Report.

Boyland’s journey into modeling wasn’t straightforward. A turning point in his career came in 2021 when he was announced as the Big Model Search Winner for DXL, the exclusive global retailer for big and tall fashion. This recognition not only launched his journey as an influencer but also solidified his commitment to representing individuals who often feel overlooked.

“You can’t let the industry dictate who you are. The moment you start chasing someone else’s definition of beauty, you lose the essence of what makes you unique,” he reflects. “I had to lose myself to find myself.”

Like many who venture into the spotlight, he initially felt the pressure to conform to industry standards. But as he began to carve out his niche, Boyland realized the importance of staying true to his identity.

This realization fueled his determination to represent individuals who often feel overlooked. His journey from self-doubt to self-assurance serves as a testament to the power of perseverance and authenticity.

As a trailblazer in the plus-size modeling space, Boyland embraces his dual role as both a fashion model and a role model. He views his platform as an opportunity to inspire others to pursue their dreams unapologetically. “Being a model isn’t just about wearing clothes,” he explains. “It’s about showing people what’s possible. When someone sees me in a campaign, I want them to think, ‘If he can do it, so can I.’”

Throughout his career, Cameron Boyland has represented and collaborated with leading brands such as Savage X Fenty by Rihanna, SKIMS by Kim Kardashian, Shaquille O’Neal’s XLG, Nike, Fashionnova, JCPenney, and Johnny Bigg USA, among others. Each partnership not only showcases his versatility as a model but also underscores the growing demand for diverse representation in fashion. “Every collaboration is a step toward a more inclusive industry,” he says. “It’s not just about the clothes; it’s about the message we’re sending.”

One of the standout collaborations in Boyland’s career has been his ongoing partnership with Johnny Bigg USA. The brand has played a pivotal role in his journey as a social media influencer and advocate for inclusivity. “Johnny Bigg didn’t just believe in me—they believed in the vision,” Boyland says. Their support began early in his career, with the brand sponsoring The Bigger Picture’s community events alongside co-founding partner National Curves Day, Inc., from its inception.

“For me, it’s not just about wearing the clothes; it’s about aligning with brands that reflect the values of diversity and representation,” Boyland explains. Johnny Bigg’s unwavering support reflects their dedication to promoting individuality and size diversity within the fashion industry. “They’re not just talking about change—they’re actively driving it,” he adds.

Boyland’s impact extends beyond his striking photoshoots. Most recently, he was honored as the 2024 Big & Tall Model of the Year by the Full Figured Industry Awards—a testament to his impact in championing inclusivity and redefining beauty standards in the modeling world.

His ebook, How to Become a Model, provides a roadmap for aspiring models of all shapes, sizes, and backgrounds. Packed with practical advice and insider tips, the guide reflects his commitment to democratizing access to an industry often perceived as exclusive. “There’s room for everyone,” Boyland emphasizes. “Fashion should reflect the world we live in, not just a small fraction of it.”

While Boyland appreciates the artistry of fashion, he believes personal style is where true beauty shines. “Fashion is fleeting,” he explains. “Trends come and go, but personal style is timeless. It’s about finding what makes you feel confident and comfortable.”

For Boyland, personal style is a form of self-expression, a way to tell your story without words. “When you dress in a way that reflects who you are, you’re not just wearing clothes; you’re making a statement. That’s powerful.”

Looking ahead, Boyland has set his sights on conquering the world of high fashion. “I want to do more runway for major fashion houses,” he shares. “Walking for brands that shape the industry on a global scale would be a dream come true. It’s not just about the prestige; it’s about showing that beauty and talent come in all sizes.”

This ambition reflects his unwavering commitment to breaking barriers and proving that inclusivity belongs at every level of the fashion hierarchy. For Boyland, the runway is not just a platform—it’s a stage for change.

Through The Bigger Picture, Boyland is on a mission to redefine beauty standards and ensure that every individual feels seen and valued. The organization hosts workshops, campaigns, and community events that amplify the voices of underrepresented groups. “It’s not just about breaking barriers in fashion; it’s about changing mindsets,” he says.

Boyland’s work has already garnered significant attention, but he remains focused on the bigger picture—creating a world where diversity is celebrated, not tokenized. “We’re just getting started,” he asserts. “The goal is to make inclusivity the norm, not the exception.”

Cameron Boyland’s journey is a reminder that beauty is more than skin deep. As he continues to challenge norms and inspire change, his message is clear: the best version of yourself is the most beautiful version of yourself. Whether through his modeling, his ebook, or The Bigger Picture, Boyland is proving that there’s room for everyone in the world of fashion—and that true beauty lies in authenticity.

For those aspiring to follow in his footsteps, Boyland offers a piece of advice: “Believe in yourself, stay true to who you are, and never underestimate the power of your voice. The world is waiting for what only you can bring.”