Jordyn Woods Turns Self-Love Into a Superpower: “Rejection Is Redirection”

Times Square was lit with Halloween spirit as Raising Cane's unveiled a massive Jack O'Lantern weighing 2,741 pounds, and among the crowd of flashing lights and press stood Jordyn Woods, who brought her signature warmth and confidence to the festive event.

Between posing for photos with the giant pumpkin and mingling with fellow guests like Foodgod, Gia Giudice, Luann de Lesseps, and Dolores Catania, Woods took a moment to reflect on how self-confidence, individuality, and the power of positivity have shaped both her career and her brand. When asked about her approach to self-love, Woods didn't hesitate to share the mindset that's carried her through the highs and lows of fame.

"Your individuality is your greatest gift," she told me. "You're born with this body for a reason. Own it, and that is your superpower."

That message of self-acceptance has long been at the heart of Woods' journey. She first gained public attention in her teens as a model and social media personality, but over the years, she's carved her own lane, such as building businesses like Woods by Jordyn, a fashion brand rooted in empowerment and inclusivity.

"I am the consumer," she said, explaining the inspiration behind her line. "The things that I struggle with in fashion, I wanted to shed light on it and create something that made so many other people out there feel confident as well."

Woods' start in the entertainment and fashion industries came early. She began modeling as a child and later found success through her social media presence, becoming one of the most recognizable faces in modern pop culture. But beneath the glitz, Woods says her mission has always been personal, to use her platform to inspire others to feel comfortable in their own skin. However, her transition from model to entrepreneur wasn't without challenges.

"Rejection is redirection," she said about the advice she'd give to women following their own paths. "Not everything's gonna be the path that you thought it was gonna be, but that gives you your strength. I never got stronger or better by everything going right."

She added, "So take that rejection and redirect it to where you're loved, appreciated, supported, and really just keep going. It's you versus you at the end of the day."

Despite flashing cameras and a downpour that flooded parts of the street around her, Woods remained composed and unbothered, even reassuring me not to worry about the weather disrupting our interview. Her calm confidence underscored her point that maintaining a positive mindset is essential to everything she does and that motivation keeps her grounded even as her profile continues to grow.

"Honestly, just trying to stay positive, and understand that my mission here is bigger than me individually," she explained. "That's how I bring my power, by really understanding the moment. I'm really motivated and driven by other people and my family and my friends and my peers."

The Raising Cane's Jack O'Lantern unveiling, a playful, larger-than-life moment in the center of Times Square, was the perfect setting for Woods' brand of "big energy." When asked if fans might one day see a Woods by Jordyn collaboration with the New York Knicks, she lit up. Woods is currently dating Karl Anthony-Towns of the Knicks, and she has since worn several custom orange and blue outfits.

"You know, that would be amazing," she said with a grin. "I hope so, I hope so, for sure… I mean, you know, there might be more on the way. I'm just still getting my footing here."

From her early days in fashion to her growing business empire, Jordyn Woods has built a career rooted in authenticity and heart. Her message to fans, especially women, remains simple yet powerful: embrace who you are, trust your journey, and turn self-love into your superpower.