Move Over Spa Day, Say Hello to a Modern Gentlemen's Retreat
Men, how many times have you been encouraged to treat the ladies in your life to a day of R&R?
By Starla GatsonOct. 17 2025, Published 11:41 a.m. ET
Book her a spa day or gift her a mani-pedi, they say. And they're right: It's always a great idea to pamper the people you love. But don't forget to fill your own cup, too.
Women are more often the targets of calls to self-care, and they're typically the ones day spas and salons cater to. However, men are just as deserving of top-notch care and a space where they are the priority.
Enter Hammer & Nails.
About Hammer & Nails Services and Style
Founded in response to the male grooming boom, Hammer & Nails is a brand that aims to elevate men's personal grooming and change the way men look after themselves. With shops across the United States, Hammer & Nails is spreading the good news of men's personal grooming and wellness through a variety of services, including:
- Classic and premium haircuts
- Partial or full facial wax
- Classic face treatment
- Classic or premium face or head shave
- Classic or premium beard grooming
- Classic or premium manicure
- Classic, premium, essential tea tree, or sports pedicure
There are even more luxurious treatments for guys wanting some extra TLC. The aptly named Luxe 24K Hand Care, Foot Care, and Haircut Experiences incorporate 24 karat gold. Each Luxe 24K treatment lasts about an hour and is the crème de la crème of their respective services.
Drink to That
If your idea of a relaxing afternoon includes a drink in hand, Hammer & Nails offers The Jack Hammer and The Hops and Cedar Experiences.
Only available at select locations, The Jack Hammer Experience is a whiskey-infused premium manicure and pedicure service. For approximately 90 minutes, enjoy the pleasure of a warm soak, callous resurfacing, sugar scrub, thorough nail care, and a hot towel wrap.
The Hops and Cedar Experience is for beer lovers. The stout you're handed is the star of the show, but a close second is the relaxation you'll feel after the cedarwood oil-infused soak, callous resurfacing, massage, nail care, and hot towel wrap.
Masculine Strengths
While any of these services can stand on its own, part of what makes each of them such a hit is the locations where they're provided. Each Hammer & Nails location features decor choices that emphasize the masculine aesthetic. Rather than flowery accents and muted pastels, think dark wood, cozy leather chairs, and strong drinks.
This distinction makes it clear that you're not at a standard salon. While both are places centered around personal grooming and relaxation, Hammer & Nails locations are luxury shops for a man of taste, spaces where he can feel completely at ease, respected, and refined.
Book an Appointment at Hammer & Nails
Hammer & Nails believes men deserve high-quality personal care, and based on the public's response, men vehemently agree. Currently, the Hammer & Nails franchise includes over 50 shops across the U.S., with 15 or more expected to open by the end of 2025.
The brand isn't the only one of its kind, either. The global male grooming industry is on an upward path, expected to be worth $115 billion by 2028.
These numbers don't lie, and they make one thing abundantly clear: Modern men are ready to invest more in personal grooming, self-care, and relaxation. And many trust the crew at their local Hammer & Nails to help them do it.
Treat yourself to a day of pampering, men. After all, you deserve to look and feel your best, and have the best experience possible as you upgrade yourself. Ditch the ladies' day spas or the impersonal, take-a-number-and-wait shops, and book an appointment at Hammer & Nails Grooming for Guys.
