Through the Son of James, He’s a Father in Fashion: Jamison Harris

In the late 2010s, curiosity and creativity got the better of Jamison Harris, especially when it came to his self-expression through fashion. Making what was old new again became a creative outlet. “It started from really just experimenting,” says Jamison. “What I would do a lot is I would flip clothes. I would rework old vintage pieces, like hoodies and old backpacks and t-shirts, and integrate them with sports-related pieces.” His custom creations gave an exclusive one-of-one air, making something out of nothing and giving old garments new life. Expanding into headgear, he took on the challenge of revamping baseball caps that led to a partnership with an iconic brand. “I eventually got into upcycling MLB caps with New Era, and I just wanted to utilize rhinestones with them,” he says. “The idea was really, really cool, and I just felt like it was bold and elevated, and a little emotional.” The contrast of the masculinity of the caps with the femininity of the stones and pearls brought about a combination that spoke volumes to streetwear lovers. “I liked how feminine it was with the embellishments, but at the same time something rugged with the sportswear,” Jamison says. “I’ve been an advocate when it comes to sportswear design since I’ve worked for companies like Fabletics and interned at Under Armor. The combination of the masculine canvas with feminine embellishments is really where the concept for Son of James came from. My love for recycling and upcycling was really it.”

“For me, it’s personal. It feels like a reflection of my identity: who I am, who I was, and who I’m becoming,” Jamison says of the play on his own name that birthed the name of his brand. “I always say it’s a love letter to my younger self. This is for the version of me who didn’t always feel seen or safe or couldn’t be expressive or emotional. This brand, for me, is really about reclaiming that freedom: owning my softness and strength at the same time.” In creating a brand based on his name, Jamison created a name for himself that has caught the eye of some of Hollywood’s favorite stars. “When I first started posting my stuff to social media, it garnered over five million views, and it validated that what I was doing meant something,” he says. “I’ve been able to do a lot of collaborations with celebrities as a result. People like Megan Thee Stallion and Lady London. Joe Budden has bought so many hats that he’s worn on his podcast, too.” And these collaborations have led to Son of James finding its way to television screens across the country.

“It hasn’t come out yet, but I’ve also implemented some of my hats on TV and film too, so I’m really excited about that,” Jamison shares of what we can expect soon from Son of James. “We did this last year, and it’s a reputable show that’s about to premiere its third season, so I’m really looking forward to seeing all this air!” Marking this achievement as a major milestone in the Son of James portfolio, Jamison credits previous costume design work as the key that unlocked the door to display the brand front and center in TV and film. “I can tell you that you can expect to see us in at least two episodes of one show in particular, but we just have to wait to see it!”

Looking ahead, Son of James is launching original silhouettes that are crafted, intentional, and emotionally driven. “I’m focused on growing the brand into full collectible sets and capsules, with storytelling at a luxury level. I also see future collaborations and the brand expanding beyond clothing into a broader creative world. It’s all about moving with intention, not just momentum. Son of James is rooted in luxury craftsmanship, emotional storytelling, and cultural resonance.” That’s where he’s going as Son of James keeps growing.