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Elevate your grooming routine with top-tier products from Black-owned businesses. From beard care to exfoliating scrubs, here’s your guide to the best grooming essentials.

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April 2 2025, Updated 4:04 p.m. ET

Take inspiration from all of the GRWM videos you see, and make sure your morning starts with the right products. From body scrubs to shaving cream, here are the best products to add to your “I’m that guy” arsenal.

Bevel

Post-Shave Balm

https://getbevel.com/products/post-shave-balm

bevel
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Briogeo

Charcoal + Coconut Olive Micro-Exfoliating Shampoo

https://www.briogeohair.com/products/scalp-revival-charcoal-coconut-oil-micro-exfoliating-shampoo

briogeo
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Beneath Your Mask

Polish Detoxifying Body Scrub

https://beneathyourmask.com/collections/our-collection/products/detoxifying-body-scrub

beneath your mask
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MANTL Skincare

Age Defense Moisturizer

https://www.mantl.co/products/age-defense-moisturizer

mant
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Scotch Porter

Beard Gro System

https://www.scotchporter.com/products/scotch-porter-beard-gro-bundle

scotch porter
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Shea Moisture

Maracuja Oil & Shea Butter Full Beard Detangler

https://www.sheamoisture.com/us/en/p/maracuja-oil-&-shea-butter-full-beard-detangler.html/00764302250722

shea moisture

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