Bonding With MyFRESHBod’s Kene and Ugo

That phrase is a way to describe Kene the bushman from Mbiase, Nigeria and the cosmopolitan Ugo from Boston, Massachusetts, the duo behind MyFRESHBod. Despite being two opposite people, both men have something in common that they’re descendants of the Igbo tribe in Nigeria’s Imo State.

“In Nigeria, Igbo’s are known for being industrial and agricultural people. My grandfather had a farm before he passed on and he would cultivate palm oil for hair oil and lotion oil for companies,” Kene told Bleu Magazine.

MyFRESHBod is a vision for the vessel’s barrier, comforted and mended by modern research and an African tradition to perfect a customary concoction of shea body butter made from shea butter and key ingredients dedicated to but non-exclusively for men. Many men have been overwhelmed with discovering elaborate skincare products in a female friend's bathroom. However, the new era of men's skincare, led by revolutionary companies such as MyFRESHBod, is looking to change that.

Ugo has been working in the skincare industry for years and shares his vision, saying, “I’ve worked in the skincare industry catered to women, I wanted to take the knowledge and research I’ve learned and cater it to men.”

In 2024, the men's skincare industry will gross more than 25 billion within the year. More men are taking their skin more seriously and companies are taking notice. “It’s the biggest and one of the most important organs we have, it’s like a sponge,” explains Ugo. “We understand great skin is more than what you put on it, but also what you put in it."

“My grandfather, Ezeji Sunday Okoroise was 95 years old but he moved, looked, and lived like he was so much younger. Still riding his motorcycle, still tending to his farm, I wanted to be just like him”, said Kene. And watching him make his own shea butter was his seed of inspiration, long before MyFRESHBod originated.

Ugo also explained how skincare products across the country are harmful and how MyFRESHBod is combating that. “In the States, our skincare products carry so many chemicals, and 95% are kept in toxic plastic bottoms,” said Ugo. “We also wanted to remain not only organic but also a sustainable company using glass instead of plastic.”

With the production of shea body butter, MyFRESHBod is now a two-year operation that has gathered the best ingredients from the best parts of the country to produce a high-value product. Both Ugo and Kene are bridging the gaps in culturally sustainable, sophisticated, and civilized organic skincare.