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OUI the People: Where Grooming Meets Luxury and Sustainability

OUI the People’s approach to grooming is just not to be a grooming brand but to be a lifestyle brand as well

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Jan. 11 2024, Published 4:21 p.m. ET

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With emphasis on clean beauty, sustainable practices, innovative products, and above all satisfaction of consumers, the brand has quickly become a go-to choice for individuals who seek more than just routine in their daily lives.

A Commitment to Sportive Beauty

At the heart of OUI, the people’s philosophy is a dedication to provide customers with clean and sportive beauty. This means that their products are made with high precautions to ensure that chemicals and additives such as parabens, sulfate, and synthetic fragrances that are harmful cannot be found in their products. Customers can trust that what they are putting on their skin is gentle, pure, and safe. They redefine what it means to take care of yourself, from home to the office, to sweating on fields, to everyday life to weekends and nights out; being prepared is all that we need. OUI the People are there to help you out, by choosing what to put on your skin, to bring out the best in you.

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Innovative Grooming tools

The brand offers a wide range of products to choose from, which is a testament to their commitment to excellence and innovation. “The Single” is a star within itself, as the name suggests. Crafted with precision, this razor offers a level of quality and luxury that often is missing from everyday grooming tools. It's not only a pleasurable experience, but also leaves you amazed by its ability to allow you to indulge in its luxury. This weighted razor is manufactured at a German firm that has been producing high-quality products for a century. Made entirely of recyclable stainless steel, these razors are designed to last a lifetime of smooth shaves with proper maintenance, it removes hair from the surface without damaging your hair skin and applying any pressure to your skin. Additionally, it exfoliates your skin as you shave, leaving the surface smoother.

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Clinical Results:

In an independent consumer study of 35 female participants between ages 21 to 45:

- 91% saw reduced strawberry skin irritation by day 5 after using the Sensitive Skin Razor and Sugarcoat Moisturizing Shave Gel-to-Milk with Vitamin C (sold separately)

- 88.6% of participants experienced good or excellent skin smoothness immediately after using the Sensitive Skin Razor and Sugarcoat Moisturizing Shave Gel-to-Milk with Vitamin C (sold separately)

- 74% saw slower hair growth by day 5 after using the Sensitive Skin Razor and Sugarcoat Moisturizing Shave Gel-to-Milk with Vitamin C (sold separately)

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Style getting Eco-friendly

Beyond their product formulation, OUI takes sustainability seriously. Their packaging is not only eco-friendly but also beautifully designed. They have managed to blend handsome aesthetics with a dedication to environmental responsibility. This means that choosing OUI the People doesn't just enhance your grooming experience; it also minimizes your environmental footprint.

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Empowering the Customer

OUI the People’s approach to grooming goes beyond products, they’ve cultivated a community with blogs from like-minded individuals who share their values. Education and empowerment are central to their mission, making self-care more inclusive and accessible. If you are in the search of a grooming experience combined with luxury, you've found the perfect fit.

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