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Enter The Grooming Chat with Lebron James

Explore the new collection from the NBA mogul that’s a slam dunk.


Jun. 3 2024, Published 10:38 a.m. ET

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Shooting a buzzer beater (or maybe it’s a layup, time will tell) just before the “celebrity grooming” world closes, Lebron James’ “The Shop” is a 7-piece line of grooming products exclusively sold at Walmart. Designed to “empower men to be the most confident, self-assured versions of themselves”, this super affordable ((every product is under $10)) collection has everything for your face, beard and hair respectively. Only thing missing is a scalp/baldy treatment, but maybe that’s coming soon. Born out of post-conversations on Lebron’s show “The Shop”, he saw a need to provide a brand alignment and service for both friends and fans alike.

Face Forward

Despite your melanin (or lack thereof), every guy needs a proper skincare regimen. That of course, starts with washing and caring for your face.

Face Wash Daily Exfoliating Cleanser

Perfect for prepping your skin for your grooming (shaving, conditioning, etc), this cleanser tackles sweat, oil, and dirt without feeling harsh. Fortified with Pro-Vitamin B5 to help condition the skin and finished with a refreshing Eucalyptus scent which is calming and a nod to the barbershop experience.

Hydrating Face Lotion

No more scratching your beard or feeling dry after getting out of the shower. This lightweight moisturizer leaves your skin feeling clean and not heavy. Designed for clean shaven faces as well as for those sporting a five o’clock shadow.

Let Your Beard Flourish

A scraggly beard is just not an option we are approving of. Here’s one of the ways to ensure that doesn’t happen to you ever.

Conditioning Beard Cream

Made with Emollient Avocado Oil which is rich in Vitamin E, this no-rinse product provides deep conditioning without making your beard feel weighed down. Thanks to its ingredients like Emollient Avocado Oil which helps soften the hair, Shea butter that helps condition and tame and Aloe Leaf Juice that facilitates moisture.

Keep Your Hair On Point

If you are one of the lucky ones who still have hair that sn’t courtesy of an install or rocking a baldy, you’ll love this one.

2-In-1 Moisturizing Hair Wash

Coconut derived cleansers help clean the hair (and scalp) without stripping of its needed moisture. It cleanses just as good as it smells.

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