Her Fantasy Box: Where Feminine Care Meets Clean, Plant-Based Ingredients

Studies have identified that many mainstream feminine care products contain toxic ingredients linked to hormonal imbalances, irritation, and long-term health concerns in women. After a heartbreaking miscarriage, Her Fantasy Box CEO Kayla Rowe grew frustrated with the toxic chemicals lurking in mainstream feminine hygiene products. “Was it the products that I'm using? Was it something I was doing wrong as far as lifestyle,” she tells Bleu Magazine about having internal questions that drove her to the point of deep research.

Determined to make a difference, she took matters into her own hands by creating a line of feminine hygiene products that prioritize women’s health and well-being, all while being an authentic voice women can relate to.

Armed with a Bachelor of Science in Public Health from the University of South Florida, as well as deep personal motivation, Rowe spent years staying actively informed on the latest public health research, industry regulations, and emerging trends in women’s wellness. With her desire to give back to women’s health, she leveraged her extensive network of healthcare professionals, teaming up with a chemist and a pharmacist to carefully develop the best natural formulas for her business. Following stringent safety and quality standards, Her Fantasy Box's commitment to excellence is why their products are expert-approved and trusted worldwide.

“I'm an ingredient reader”, said Rowe. “I look at bottles on shelves and on the front, they’ll say natural and organic, but if I turn the bottle around and see different fillers and additives that don't need to be there I'm alarmed.”

Unlike many competitors, Her Fantasy Box ensures complete transparency for every product in its storefront. By clicking on any item, customers can view a detailed list of ingredients that make each product effective. For example, the "Renew Her Booty & Kitty Oil" includes avocado oil, almond oil, vitamin E, lemon extract, orange extract, peppermint oil, and tea tree oil. Additionally, customers can learn about the specific benefits each ingredient brings to the product.

On the website, customers can explore a curated selection of products, including vaginal wipes, plant-based body washes, all-natural deodorants, probiotics, and much more. For added convenience, they can create their own personalized "Bundle Box" by selecting six products crafted to meet their desires, all at a 15 percent discount. For those who don’t know where to begin, Her Fantasy Box even provides a personal care quiz to help discover a perfect all-natural feminine care routine tailored to your specific needs, whether that be, vaginal odor, taste, dryness, ingrown hairs, or even dark spots.

Rowe's top pick is the “Refresh Cleansing Gel”—a pH-balanced formula that leaves you feeling fresh and odor-free after every shower. It also doubles as a feminine wash, providing a gentle yet effective cleanse.

The normalization of harmful ingredients, coupled with media brainwashing, has led women of all sorts to believe that these toxic products are safe and effective. It’s nearly impossible to make it down the TikTok or Instagram rabbit hole without being bombarded by eye-catching ads targeting women. "This oil will make your vagina taste like a cupcake," or "one drop of this and your man will go wild" — the promises are endless, misleading, and can lead to health complications.

“A lot of women don't have the proper knowledge of women's health,” says Rowe “That's where Her Fantasy Box comes in and helps.”

Rowe pinpointed this internet manipulation early on and decided to take advantage of the power of social media, but instead pushing a product that’s honest and helps women.

Since October 2023, Her Fantasy Box has sold over 1.1 million products via TikTok, while cultivating a thriving community of confident and informed women known as the "Fantasy Baes." These loyal followers have played a key role in growing the brand’s social media presence, which now includes 366K followers on Instagram, 78K on Facebook, and 252K on TikTok. Thousands of customer-generated videos showcase authentic experiences with the brand. Just search “Her Fantasy Box” and get ready to scroll for hours.

When it came to social media growth, Rowe had no interest in paying for Facebook and Instagram ads like most businesses do. As the founder and CEO, she wanted to take a more authentic approach by reaching out to blogs that catered to the genuine, real audiences she aimed to attract. Her strategy was to tap into their communities, filled with real people facing real problems, and invite them to join her group of individuals offering solutions. Nonetheless, it worked.

One of the biggest challenges brands face is customer retention, even with a growing social media following—but not for Her Fantasy Box. For them, it all begins AND ends with the product. The product is the cornerstone of any business—it's the most important factor. You can attract a million customers, but if they aren’t satisfied with the product after their first purchase, they won’t return for a second.

“Women love the product but they also love the character behind the brand,” adds Rowe. “That's what keeps us going and makes people want to keep coming back.”

Feminine hygiene from the past is no longer. More and more people are growing cognizant of what's going in and on their bodies. The clean beauty and wellness industry is booming as women increasingly reject brands that aren't transparent about their ingredients. With millions of women facing negative health effects from personal care products, the need for safe, trustworthy alternatives has never been higher. Her Fantasy Box is more than just a participant in the industry shift—it’s at the forefront. They’re setting the standard for the future of feminine care, prioritizing science, safety, and innovation with the consumer in mind.

This is just the beginning for the groundbreaking company. Following an impressive $56 million in sales with no investors or external funding, Her Fantasy Box is working on expanding. Currently in talks with CVS to bring their products to storefronts, the brand is strategically planning its next move to take the retail world by storm, all while remaining true to its sole purpose.

“There’s a common misconception that entering retail means compromising on product integrity,” says Rowe. She is very clear about her intentions too—Her Fantasy Box’s products won’t hit the shelves unless they can maintain their authenticity, with every ingredient listed.

While the company continues to grow in size, product range, and accessibility, some things will never change such as transparency and quality. Her Fantasy Box has always refused to cut corners. Rowe's motto, "Don’t be desperate," reflects Her Fantasy Box's commitment to authenticity. Above all, she remains unwavering in her dedication to upholding the company’s core values.

"When you feel good, you look good, and you do better for yourself. I wanted to create a product that empowers women to feel good and confident—something that makes them feel they don’t have to hide," says Rowe. Unlike traditional feminine hygiene products, which often leave women feeling embarrassed or hesitant to keep them out in the open, Her Fantasy Box encourages women to proudly showcase their products. You can shop Her Fantasy Box on their website, Amazon, and Walmart.com.