Anderson .Paak Launches New Collab Fueling Next Gen Athletes

Anderson .Paak isn't a stranger to the music world. Now the soccer world will know the singer-songwriter, rapper, and producer's name as well, thanks to the .Paak x GOAL Projects soccer kit, a collaboration with global soccer media brand GOAL.

The kit includes a jersey, T-shirt, and soccer ball, all thoughtfully designed with .Paak's brand in mind. The words "Yes Lawd" — .Paak's signature phrase — and his birth year, 86, are printed on the back of the black jersey. "Yes Lawd" also appears on the front of the T-shirt and on the soccer ball, along with other nods to .Paak's music, story, and style.

Proceeds from the limited-edition collection benefit the Oxnard Eagles, a girls' soccer team based in .Paak's California hometown. Founded by local farmworker Victor Garcia, the Oxnard Eagles is a 9-squad community soccer club that supports more than 100 area youths and teens, many of whom come from working-class and immigrant families.

According to the GOAL website, those funds will be used to invest in the team's members by providing them with scholarships, covering field rental fees, purchasing practice equipment, and contributing to transportation costs for the American club soccer experience. The collection also benefits the Brandon Anderson Foundation, a nonprofit founded and run by .Paak to inspire change in, uplift, and support communities.

“Music has always been my way to connect with people, and I’m excited to partner with GOAL to create a unique opportunity to do the same for my hometown,” said .Paak. “I’m stoked to help the Oxnard Eagles girls’ soccer team get the gear they need to play, shine, and have fun. Giving back to my community and seeing these kids light up — that’s what it’s all about.”

Score the .Paak x GOAL Projects Kit

The .Paak x GOAL Projects collection launched online on September 25. However, the in-person release of this new collab fueling next-gen athletes will be at .Paak House, a community festival hosted by the Brandon Anderson Foundation, on October 11, 2025.