Ethika Breast Cancer Awareness Campaign

Ethika Partners With Pushing for Pink for Breast Cancer Awareness Month


Oct. 28 2022, Published 3:34 p.m. ET

Ethika Partners With Pushing for Pink for Breast Cancer Awareness Month


Ethika, the go-to underwear brand for artists, athletes and musicians, has partnered with Pushing For Pink to raise awareness about the impact of breast cancer.

Throughout the month of October, Ethika will donate a percentage of their proceeds from online sales to Pushing For Pink, an annual skater friendly fundraising event. In addition to the monetary contributions, Ethika is also supporting Pushing For Pink’s Breastival celebration this Saturday October 1, 2022 to kickstart the month of awareness. From October 1st through October 31st, customers will be able to shop new releases and take advantage of select styles from Ethika’s Breast Cancer Capsule Collection, which 10% of our proceeds will be donated. Last year, Ethika contributed over $100,000 for Breast Cancer Awareness. This can't-miss sale has something for everyone with over nine unique items available at a discounted price.

"For the past six years, Ethika has ran promotions during the month of October to raise money for Breast Cancer Awareness. Ethika has worked with a different organization each year and has raised over $100,000 over the six year span. 2022 was our most successful year yet and we are pleased to announce that we have raised almost $40,000 this year alone to support the Pushing for Pink Foundation. This couldn’t have been done without the amazing support of our customers and we look forward to continuing giving back with various other initiatives as we move into 2023." - Danny Evans, VP of Marketing Ethika

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