Nail Art Beyond Boundaries: The Rise of TJ and BiColor Nail Studio

Tuguldur Erdenejargal, affectionately known as TJ, is the creative genius behind BiColor Nail Studio in the heart of Beverly Hills, California. Originally hailing from Ulaanbaatar, Mongolia, TJ's journey to becoming a thriving entrepreneur and nail artist in Los Angeles is an inspiring tale of determination, hard work, and a passion for nail design.

TJ's story began when he made the life-changing decision to move to the United States at the tender age of 20. His first stop was Washington, D.C., where he took on a variety of odd jobs while trying to find his footing. It wasn't until 2019 that he made his way to the bustling city of Los Angeles, a move that would set the stage for his flourishing career in the nail industry.

Arriving in the City of Angels with just $500 in his pocket, TJ described the experience as both thrilling and daunting. He was in a new country, far from his homeland, and had to start from scratch, learning about unfamiliar concepts like credit scores, bank loans and LLCs. In Los Angeles, a city that demands relentless effort to succeed, TJ knew he had to adapt quickly to survive.

TJ's journey into the world of nail art began as he worked for other businesses in the industry, where he developed a deep-seated love for nail design. His passion and dedication eventually led him to envision owning his own nail studio. While working as an assistant manager in a salon, he realized that he had the skills and determination to create his own space.

The turning point came when the COVID-19 pandemic struck. Concerned for the safety of his clients, TJ knew he needed his own private studio. Two years ago, he took the plunge and opened BiColor Nail Studio. This marked the beginning of a new chapter, one that required him to navigate the complexities of business licenses, establishment permits and more. He credits the internet for providing him with the resources to research and learn the ropes, despite facing challenges in securing bank loans.

TJ's philosophy revolves around the motto "Nail Care Has No Gender!" He firmly believes that nail care is not bound by gender and should be accessible to anyone who desires it. He has faced resistance from folks who have declined his services due to his gender - or who believed that they should not be receiving nail care services due to their gender. TJ remains resolute in his belief that nail care should be inclusive.

Instagram played a pivotal role in TJ's journey as he used the platform to build a substantial client base. Approximately 70 to 80% of his clients discovered his business through Instagram, either stumbling upon his captivating nail art posts or searching for local nail technicians.

In early September 2023, TJ realized another dream when he opened his storefront in the prestigious Beverly Hills area. Grateful for the support of his partner and his mother, he continues to work tirelessly to expand his brand.

His advice to aspiring nail technicians echoes his own journey: "It takes a lot of time and effort. If you decide to go with it, go with it fully."

Looking ahead, TJ's next ambition is to launch his own nail polish brand. With his unwavering determination and dedication to the genderless nail care movement, there's no doubt that TJ and BiColor Nail Studio are poised for even greater success in the vibrant world of nail art.