Doechii and Samsung Launch Galaxy S25 Edge With Sky-High NYC Concert

Samsung celebrated the launch of its sleek new Galaxy S25 Edge smartphone with a futuristic, invite-only event high above New York City. Held on May 30 at Edge NYC in Hudson Yards—1,100 feet in the air—the evening blended technology, music, and immersive experience with a performance from Grammy-winning Top Dawg Entertainment artist Doechii.

Dubbed “Live on the Edge,” the event matched the ultra-thin, lightweight design of the Galaxy S25 Edge with an equally cutting-edge experience. Guests were welcomed by a multi-sensory elevator ride that set the tone for the evening, complete with immersive visuals and sound effects powered by Gemini AI. The highlight of the night was a “swamp in the sky” performance by Doechii, who took the stage in a flowing “White Abyss” ensemble.

The event was livestreamed globally via YouTube, allowing fans around the world to join in virtually. Clips from the performance will remain available on Samsung’s official channel. A-listers in attendance included Jaden Smith, LaQuan Smith, Malik McIntyre, and Joel Moore-Hagan, among others—each exploring the new phone’s cutting-edge features first-hand.

The Galaxy S25 Edge, Samsung’s thinnest smartphone to date, combines minimalist design with pro-level camera features and next-gen AI tools, positioning it at the forefront of mobile innovation. By teaming up with Doechii, Samsung doubled down on its message: bold creativity and tech innovation can—and should—go hand in hand.