From Rap’s Golden Child to a Millennial Mogul: How Bow Wow Built His Fortune

The Breakdown: Rapper Bow Wow has had massive success since the early 1990s. Even today, he’s still on the grind. Let’s delve into estimated net worth.

CD players, decked-out posters, and magazine clippings of our favorite celebrities accompanied the 2000s. Blaring through the speakers of many big-time boomboxes or heavy-duty headphones was this then-teenage heartthrob who lived in every girl’s high-school locker or on their bedroom wall.

Snoop Dogg took Bow Wow under his wing, giving him the moniker Lil’ Bow Wow and a spot on his Doggystyle album. Only two years after being introduced to superproducer Jermaine Dupri (and later mentor) in 1998, Bow Wow’s debut album, Beware of Dog, was released under Dupri’s imprint So So Def and Columbia Records.

The full-length project featured his breakout single, “Bounce with Me,” which featured girl group Xscape. Its success was followed by the songs “Bow Wow (That’s My Name),” “Puppy Love,” and “Ghetto Girls.” Beware of Dog is now certified double platinum and solidified Bow Wow’s stance in the music industry.

Let’s revisit Bow Wow’s net worth and his illustrious run that obtained it.

Per Celebrity Net Worth, as of 2025, Bow Wow’s estimated fortune came in at $1.5 million. However, in 2023, CAKnowledge reportedly valued it at $3 million. While those are only alleged figures, one can assume that Bow Wow is living comfortably these days, especially with his additional endeavors.

Despite the media’s previous accusations of the performer “falling off” and financial setbacks (in 2012, TMZ claimed he told a child custody judge he was only bringing in $4,000 a month), Bow Wow has an impressive list of past and present business ventures.

The verse king is celebrated for his film fame as well, having starred in classic movies Like Mike (2002), Johnson Family Vacation (2004), Roll Bounce (2005), Lottery Ticket (2010), and Madea’s Big Happy Family (2011), to name a few.

He’s even had a slew of television appearances, too, with his most notable being as the host of BET’s 106 & Park (2012-2014) and a cast member of WE tv’s reality series Growing Up Hip Hop. Bow Wow has thrived outside of entertainment, too, which (seemingly) catapulted his earnings. He partnered with hair care brand Red By Kiss to launch a collection of luxury durags in 2018.

In 2024, he opened his restaurant, “Prime on Peachtree,” targeting customers interested in a fine-dining experience. The establishment is located in Atlanta.

2025 saw Bow Wow traveling with The Millennium Tour again. The famous concert hosts a star-studded lineup of artists who rose to prominence in the early 2000s.

Bow Wow is the father of two kids: a daughter, Shai Moss, and a son, Stone Moss. He welcomed his baby girl, Shai, with professional dancer Joie Chavis in 2011. In 2020, Bow Wow’s second child, Stone, was born to his then-girlfriend, entrepreneur Olivia Sky.

Rumors of a relationship with actress Jada Pinkett Smith’s niece, Jade Pinkett, began swirling in early 2025 after the two posted a selfie around the New Year. Bow Wow confirmed the romance in a 2025 interview during an episode of NFL icon Shannon Sharpe’s web series, Club Shay Shay.

When asked if he intended to put a ring on it, Bow Wow shared, “I’m not against anything, but when I get to that point–of if I ever do get to that point – I want to make sure I’m right.” He expanded, “That’s not only a commitment to [her] but a commitment to God, and I don’t play with stuff like that. I don’t want to talk about it, I don’t want to plan it. Let’s just roll, baby!”