Meet 4 Models Redefining Their Social Influence on Instagram and Other Social Media Platforms

Social media provides a crucial platform for these creatives to display their abilities, allowing each model to create a unique digital portfolio and establish a personal brand with their distinctive aesthetic. Meet this group of rising models making waves in the modeling industry.

You might recognize this fitness model from Peacock’s Love Island, where Miguel Harichi won hearts on this summer’s biggest show. The sixth season of the reality series became the top streaming show, amassing 919 million minutes watched during its first week in July. Though he was the runner-up, Miguel's popularity has skyrocketed. With 1.1 million Instagram followers and counting, his fame has yet to stop growing. As he captured America's attention, Harichi has furthered his career as a fitness model on Instagram, where he highlights his impressive physique through a variety of creative photo shoots. Additionally, his fitness journey is featured on TikTok, where his videos have attracted thousands of views, and his following is nearing 250,000 people. His influence continues to expand following his appearance on Peacock’s acclaimed reality dating show, making him someone you don't want to miss.

Jordan Mainoo-Hames is another figure associated with the Love Island franchise and the older brother of Manchester United soccer player Kobbie Boateng Mainoo. Jordan, a Ghanaian model, competed on the fifth season of Love Island UK in 2019. With over 718,000 Instagram followers, he regularly updates his audience on his life and emerging fashion career. From attending high-profile fashion shows in Milan and Paris to showcasing innovative styles, Jordan's career is rapidly progressing. In 2023, he celebrated a milestone by sharing his first magazine cover on Instagram, marking a six-year journey to achieve this accomplishment. That same year, he also showcased a Louis Vuitton bag on Instagram and had previously modeled Jean Paul Gaultier’s signature scents, further establishing his presence in the fashion and modeling industry. Beyond modeling, Jordan continues to expand his digital presence, showcasing various aspects of his life and redefining the roles of model and social influencer.

Nathan Samuel has garnered over 400,000 followers on Instagram, and his profile seamlessly blends his roles as a model, digital creator, and business expert. He frequently shares personal photos and reels with his partner, and the pair manages another Instagram page with nearly 350,000 followers dedicated to highlighting their relationship. On Samuel’s main page, the model showcases various fashion brands, including Boss, Kim Kardashian’s Skims, Android Homme, and many others. His feed features a cool, neutral-toned aesthetic, predominantly in cream and white, which has become his signature look. Additionally, his reels highlight his work as a digital creator. Recently, Samuel shared his skincare routine in an Instagram reel featuring the brands he uses regularly. He also offered five reasons to start a content creation journey, emphasizing personal and professional growth benefits. What lies ahead for this emerging model and content creator remains to be seen.

Known on Instagram as SXNCLAIR, this fashion model has likely appeared on your feed promoting fashion brands like Shein, boohooMAN, and Fashion Nova. Based in Europe, SXNCLAIR often showcases his physique and body art, featuring tattoos across his entire upper body. He skillfully uses social media to merge fashion promotion with insights into his daily life, whether dining at a restaurant, enjoying a bar, or relaxing in a peaceful location in the United Kingdom. His influence extends beyond Instagram, as highlighted in 2023 when he promoted cosmetic surgeries, including veneers and hair transplants, to his nearly 120,000 followers. Additionally, he reaches a broader audience on TikTok, where one of his videos has garnered 1.9 million views, offering a similar behind-the-scenes look into his life to his 100,000 followers. What new brands will this rising social media and fashion model partner with next?