Crystal Lenses, A Functional Eyewear That Redefines Functionality

Well-chosen glasses improve vision, enhance comfort and quality of life, suit people's preferences, and can also be a fashion statement because consumers can select various styles. However, there is a new form of “crystal clear” eyewear called Crystal Lenses. Devon Graham’s—the founder of Crystal Lenses—mission is so “colorblind individuals can witness the true beauty of our world enriched by the radiant hues that life unveils,” and people can wear them comfortably since it’s going to be a daily wear. While designing the glasses, he was thinking about preventing strain in the eyes and neck and discomfort while wearing the glasses.

Graham also gives back to the community by donating a portion of the profits for those who are returning citizens, making an attempt to rebuild their lives on the website. As quoted on the website, “with every purchase, we pledge to make a difference; a portion of every sale goes towards supporting silent victims of crime, giving hope and helping them rebuild their lives.”

Bleu Magazine spoke with Graham about the origins of the innovative eyewear line, how the lenses enhance vision correction, why it’s an eyewear to look out for in 2024, and revolutionizing fashion for eyewear lovers.

Bleu: Based on the current description of Crystal Lenses, “beacon of transformation, bridging the spectrum of color for all,” why did you decide to launch your business?

Graham: The fact that the oldest glass known to man is actually a crystal. And I just saw the way today's society is everyone's really wearing plastic, in a sense. And now, fast forward, we're starting to see the dangers of plastic. We deserve better quality or even more natural quality, and the most natural thing you can really get is a crystal, so that really inspired me to really push the business and follow natural law. I found that conscious leaders wearing glasses or even sunglasses actually decrease your melanin receptors when it comes to the sun and absorbing the sunlight. So why not look through the earth that is used to the sun and have many natural fractal therapies when it comes to the sun and just mainly looking through nature.

Bleu: Did you have people in your family who wore glasses? Did you wear glasses?

Graham: I used to be nearsighted as well. And, fast forward, today I no longer wear glasses due to sun gazing practices; detoxing as well also helped clear up mucus out of the eyes so I can see better. And, it inspired me to just keep on the path, and with today's technology that is giving off the blue light, that is not really healthy to the eyes. The more I fasted throughout the years, the more I started to notice the sensitivity when it comes to light. So it's no coincidence that not just students, but people who work in certain offices feel the type of stress that they do is also because of the lighting as well. So even in my personal practices, even when you come to our home, there's this mainly infrared light all over. That's what we use. And I've noticed a huge difference using it for the past three years.

Bleu: You describe Crystal Lenses adorned with the beauty of minerals. What was so fascinating about these minerals that help you create the glasses?

Graham: Mineral content is interesting because of the water within us and our eyes; when you place certain writings or certain tags or certain symbols next to water itself, it leaves an imprint; you can actually freeze it for 18 hours and take it out; you can actually see the imprint; you can actually see if you were to curse that water, you would see what would happen as well; in our eyes, is filled with water. But what intrigued me was the fact that they emit infrared. And the infrared spectrum is very healing for the mitochondria. So I know when everyone wants Crystal Lenses. But ideally, the more you wear them versus your subscription, the easier it is to actually probably get off your subscription and not really the prescription at a certain point.

Bleu: Describe the groundwork for launching Crystal Lenses, like creating a business plan or creating ideas for the business. What were the high and lows, the triumphs and challenges?

Graham: I would have to say 160 phone calls telling me no, for starters. I was calling people nonstop for four months until the first lenses came out for consumers. I wanted to start here in the US to see if there were any factories around the US that I could work with or engineers. And it was a whole bunch of nos. It was no because the specific machinery that is needed to cut the crystal is no longer really like here in the US. It's mainly for diamonds, but the actual certain machinery that would be in a mass producing sense, you know, is not really here anymore; it was mainly from China. So we actually source our crystals in Japan, and they get cut and framed in China.The frames are also from Japan. So 160 nos led me to go to Japan and China and combine two teams together, which also helped us get the certifications and even get the crystals tested and verified. So, it was a great symmetry and a big relief.

Bleu: Would you say overseas were more receptive about Crystal Lenses?

Graham: I told my business partners about the vision I had long-term; they didn’t want the lenses to be short-term. I showed my background, Instagram, and other social media handles. They became a fan themselves; money wise, $20,000+ was invested for the business, and it was just a big leap of faith as well.

Bleu: Did you experience other challenges while promoting Crystal Lenses?

Graham: As a musician, I already had a following, and that was good traction. It also helped flourish Crystal Lenses. It was the social media that propelled it further because I made a post saying, “I don’t care if anyone takes my idea. Crystal Lenses need to be a thing. If anyone has resources, please DM me.” And the resources came in, started taking them seriously, and that’s what led me to be on my crusade and make it become a reality.

Bleu: I love the six different lenses, you know, calmness, creativity, stressfully spiritual, awareness, energy, and positivity. How did you come up with the six different lenses?

Graham: The six lenses are basically each mineral, and they have their own content based on chromotherapy, which is color therapy.

Bleu: From a marketing standpoint, how are you planning to set yourself apart from other eyewear companies?

Graham: None of them specialize in eye breathing exercises with the crystal lenses. So, actually, the first event we're going to pull off is going to be in Atlanta society. And Atlanta, Georgia, I think it's going to be around August 8, so I'm going to bring some of the lenses up there, and everyone's going to wear them, and we're going to also maybe do silent disco headphones and literally use the eye, the breath, have a connection, show how harmonious the crystals are, and have people experience what the crystals can do when you bring life to yourself and awareness to your eyes.

Bleu: How does Crystal Lenses lengthen and strengthen the eye muscles?

Graham: Crystal Lenses can alleviate the tension in the eyes, and I feel like maybe also the underlying layer is the main fact of the infrared spectrum. When everyone puts on the lenses, it has a calming effect, so it shows that the infrared properties improve blood circulation around the eyes, reducing strain, and has a soothing effect due to the natural factors.

Bleu: What are your long-term goals for Crystal Lenses?

Graham: Longevity is in collaboration, and that’s working with different artists and communities. We want other creatives to come in and expand their own brand and communities. And with that, I feel like there's endless possibilities at that point beyond what we can even fathom now.