ecd beb bf aa bdcfce compressed

Hydrate & Moisturize Curls with Curl Daddy

How Edwin Pierrott’s reflection on natural hair care leads to releasing a product for curly hair backed by a mission for community.


Feb. 28 2024, Published 12:23 p.m. ET

bebbf fd cc fb baeeee

Growing up, Edwin Borquez Pierrott, founder of Curl Daddy LLC, discovered his love and fascination for curly hair. The Dominican Republic native would add the finishing touches to his sister's texture since he had a keen eye for hair texture.

However, modeling executives needed to recognize the beauty and significance of Pierrott's curly hair. They thought his hair needed to be more complex, troublesome, unmanageable, and unmarketable. While this factor can be devastating for some, Pierrot thinks about the needs of others struggling with natural hair. He took his time researching and comparing other natural hair products to see what needed to be added and removed to appeal to curly natural hair for men and women nationwide.

After intense research and figuring out natural ingredients, beautiful smells, and budget without deprivation, Pierrot launched Curl Daddy LLC in 2020. Although the hair product is approaching four years old, the overall mission for the brand is to encourage people to love themselves and embrace the skin they're in, always. He wants everyone to love and adequately style their hair.

In his Canvas Rebel interview, Pierrott discussed his company's mission when he said, "Our community needs to understand that to elevate from within, there is a process that has to happen within yourself. That process includes cleaning up anything that no longer serves you or elevates your soul. Laying down certain things in your journey will naturally flow instead of wanting to have total control".

Article continues below advertisement

He added that when someone revives a new version of themselves, they can nourish themselves with specific things to fuel them from within. He also stated that they need to learn how to hold on to their vision, no matter what is happening or what they see with their eyes in their surroundings.

Curl Daddy is unique from other products because it's gluten-free, has no SD (specially denatured alcohol), is sulfate-free, paraben-free, cruelty-free, phthalate-free, and has no sodium chloride. All hair textures can use this product, whether chemically treated, curly, colored or straightened. It suits all hair textures because Curl Daddy promotes a healthy scalp and growth.

The three imperative R's for Curl Daddy are reflect, release, and rebirth. For Pierrott, these R's are needed for the hair journey as someone purifies and restores their inner selves. He knows the products will serve their purpose, but it's up to the consumer to put it into practice so their glow can be presented to the world. For the light to manifest, Pierrott encourages you to search within yourself and allow rebirth to mold you into a stronger and more courageous person.

Pierrott launched the brand during the COVID-19 pandemic, which made him realize that he needed to be the brand's face. He juggled many hats for marketing Curl Daddy Inc. effectively and questioned himself about his business savvy and being more appealing to purchasers.

Article continues below advertisement
monochrome simple magazine cover compressed

Pierrott would ask himself, "can I do this," but the answer became clear after receiving an email from a satisfied customer about their hair transformation and how Curl Daddy is helping them with their hair.

Pierrott plans to keep marketing the brand since it's connected to his purpose and passion for hair. Curl Daddy is now a two-time Fashion Group International (FGI) Rising Star nominee in the Beauty Entrepreneur category, completed the Workshop at Macy's, and was selected from 700 brands for the event. Pierrott spoke at the Making It IN Fashion Conference and was featured on

You can purchase Curldaddy on the merchandiser's website,, and Curldaddy landed a partnership with, and you can follow the merchandise on all social media handles. Consumers can review the website to learn how to use Curl Daddy products in great detail and the ingredients for each product. Some ingredients are rosemary, avocado, jojoba, cedarwood, meadowfoam seed oil, and lemongrass to strengthen and smooth the consumer's hair. The following hashtags for the product are #curldaddy and #curlyhair.

It’s not just a magazine. It’s a lifestyle!

Sign up for our newsletter for early access to content, special promotions and giveaways.

Dope content. No spam. We promise.


Opt-out of personalized ads

© Copyright 2024 Bleu Mag. Bleu Mag is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.