Built to Explore

Luxury SUVs are seen all over the urban roads today, but these vehicles are rarely put to the test off road. While many of these flashy 4x4s are hesitant to touch dirt, the INEOS Grenadier embraces it. This car company prioritizes the design principle of form follows function, whereas other SUVs are over-stylized and underused. The Grenadier is a high-performance off-road utility vehicle that has a no-nonsense design, destined to explore the outdoors.

Beginning as a British chemical company, INEOS entered the automotive industry under Sir Jim Ratcliffe’s leadership. As a lifelong fan of the classic Land Rover Defender, Ratcliffe was frustrated by the lack of a modern equivalent built for real-world use. Instead of waiting on the industry to deliver, he decided to create his own, and the INEOS Grenadier was born. Named after The Grenadier, a pub in London’s Belgravia where the idea took shape, this SUV’s origins reflect its functional design. From the beginning, the Grenadier was built to work, not sit in a showroom.

A look into the engineering of the INEOS Grenadier reveals why this vehicle thrives as a true off-roader. Its rugged ladder frame chassis, permanent four-wheel drive, and two-speed transfer case deliver serious capability across rough terrain. The Grenadier is housed on coil springs developed by Eibach that allow over 585 millimeters of axle articulation for maximum grip. It also features high-mounted air intakes and waterproofed electronics that support water fording. The roof itself can hold up to 925 pounds when stationary.

Backing up the off-road build of the Grenadier is serious power under the hood. It runs on a turbocharged three-liter straight-six engine from BMW that’s tuned for off-road control and power. This engine delivers 282 horsepower and 332 lb-ft of torque, with peak torque available at low revs. This makes it perfect for climbing, hauling, and keeping steady over difficult terrain.

The Grenadier is more than just a vehicle; it’s a symbol of a lifestyle built on independence, utility, and getting off the grid. It’s designed with purpose-first features like a hose-down interior, drain plugs, and aircraft-style controls that are glove-friendly. The split rear doors make loading gear easy, whether it’s camera equipment or camping supplies. There’s also a locking compartment inside the spare tire rim that is ideal for stashing essentials on the go. The Grenadier appeals to those who see a car as a partner in adventure, not a luxury showroom piece. In an era when many SUVs are becoming software-heavy and city-bound, the Grenadier calls back to a simpler time, where durability, manual control, and go-anywhere reliability aren’t optional but expected.

For the modern adventurer, the Grenadier offers more than transportation. It’s a trusted companion built to go the distance. With its open-access design and no-frills functionality, it’s made for those who venture beyond the beaten path. Wherever the journey leads, the Grenadier is ready to carry you and everything you need, there and back again.