ssspselectpuma x rhuigidrop edited compressed

PUMA x Rhuigi Pay Tribute to NYC & 50 Years of Hip Hop


Mar. 27 2023, Published 10:18 a.m. ET

PUMA and designer Rhuigi Villaseñor are introducing part three of their capsule collection that toasts American classics and New York City.

ssspselectpuma x rhuigidropint

Uniting the past, present, and future, Rhuigi celebrates PUMA’s place in global culture with this new collection, which pays a special homage to the five boroughs.

Article continues below advertisement
ssspselectpuma x rhuigidrop

A commemoration of the 50th anniversary of hip-hop culture with designs inspired by 1970s New York hip-hop and b-boying, drop three of the PUMA x Rhuigi capsule features break-ready designs across footwear and apparel.

The T7 Track Top and Track Pants are complemented by a selection of graphic T-shirts and a bucket hat, while the iconic Suede BBOY locks in the collection’s head-to-toe look. Created especially for the collaboration, a retro graphic used throughout nods to New York City and PUMA’s home of Herzogenaurach in Germany. The range is elevated with warm tones including brown, red, and soft pink for the collection’s Suede.

Article continues below advertisement
ssspselectpuma x rhuigidrop

The campaign is fronted by NYC’s own W.A.F.F.L.E. dance crew, consisting of @taylah_gvng, @sean.mcfly, and @shoemanstro.

Article continues below advertisement
ssspselectpuma x rhuigidrop

Retailing for $40-$185, the latest PUMA x Rhuigi capsule will be available Saturday, April 1 at, the PUMA mobile app, the PUMA NYC flagship store, and select retailers worldwide.

ssspselectpuma x rhuigidrop

It’s not just a magazine. It’s a lifestyle!

Sign up for our newsletter for early access to content, special promotions and giveaways.

Dope content. No spam. We promise.


Opt-out of personalized ads

© Copyright 2023 Bleu Mag. Bleu Mag is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.