NYAK Cognac - Redefining Luxury Spirits in a Competitive Market

Discover NYAK Cognac, the hottest and most vibrant brand in the cognac market. Embrace the spirit of everyman with our smooth, sophisticated, and affordable high-end spirits. Join the cognac revolution today.


Sep. 21 2023, Published 3:17 p.m. ET


CEO Dennis McKinley

In a world where the pursuit of perfection is ceaseless and competition abounds, NYAK Cognac emerges as a shining beacon of innovation and distinction. With an unwavering commitment to setting a new standard in the realm of high-end spirits, NYAK deftly combines the timeless allure of premium quality with an approach that is as accessible as it is vibrant, effectively redefining the very essence of luxury.

NYAK Cognac stands resolute as the hottest and most dynamic cognac brand on the market today. From the sun-soaked shores of Florida to the cultural hubs of New York, Nyak’s journey spans a multitude of vibrant locations, each ready to embrace the spirit of cognac.

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The story of NYAK is not merely one of market presence or geographic reach; it's a tale of transformation. Born during a pivotal moment, the visionaries behind NYAK seized the opportunity to craft a top-shelf cognac that resonates deeply with the modern consumer—a spirit that is as smooth and sophisticated as it is inviting, designed to embrace the spirit of every individual.

In an extraordinary convergence of industry leaders, Dennis McKinley, the CEO of Detroit Equities, joins forces with Patrick Charpentier, former VP for Remy Cointreau, and Jerome Hyafil, former EVP of Seagram's Spirits and Wines. Together, they proudly herald their partnership and announce the highly anticipated launch of NYAK Cognac—a venture that symbolizes their unwavering commitment to excellence.

The brand is the brainchild of visionary entrepreneurs who understood the power of culture and the need for representation in the world of high-end spirits. As the founder of Crew Crew Lounge, a nightlife franchise with an astounding 24 locations, McKinley recognized a significant gap in the market. Despite his success, there was a lack of love and appreciation for the culture that fueled his establishments.

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NYAK distinguishes itself through a unique blend of modernity and tradition. In an industry steeped in centuries-old customs, this brand defies convention. It's not about what was popular in the 17th or 18th century; it's about what's relevant and exciting today. NYAK offers a smoother, lighter cognac that appeals to contemporary palates, challenging the stereotypes associated with the drink.

"I immerse myself in the culture. With NYAK, my goal has been to present a completely novel perspective within the realm of cognac. There are moments when we prefer not to indulge in the same libations our parents enjoyed in days gone by." - Dennis McKinley

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As NYAK Cognac continues to make waves, consumers can look forward to exciting new flavors and innovations. With the recent launch of its peach flavor and plans for a cinnamon variant, NYAK is committed to remaining competitive in price and pushing the boundaries of what a cognac brand can achieve.

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