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UK Influencers: The 4 Faces Redefining Online Stardom

A new wave of talented powerhouses are raising the bar, and changing the digital scene, with a British perspective — one upload at a time. Here are some influencers that should be on your radar this year.


Mar. 19 2024, Published 8:59 a.m. ET

Marketing in the modern world has changed drastically. Brands are still commissioning big campaigns, but regular individuals with a ring light, a camera, and an opinion are leaving their mark. In the ever-evolving digital landscape, UK influencers have emerged as trendsetters, tastemakers, and cultural game-changers. From dynamic content creators to boundary-pushing entrepreneurs, these influencers wield their online prowess to captivate audiences worldwide. Impacting everything we do: what we eat, where we go, and even how we get there! Here's a curated list of four UK influencers you simply can't afford to miss.

Niko Omilana

niko omilana

Meet Niko Omilana, the comedic genius behind the uproarious Beta Squad and the undisputed leader of the NDL (Niko Defence League). Ever since he kicked off his YouTube journey at the tender age of 13, Niko, now a self-proclaimed “menace” at 25, has been captivating a whopping 7.32 million followers with a whirlwind of parodies, comedic sketches, and daring prank videos.

In his world of audacious escapades, Niko fearlessly tackles feats like “Pranking the Mona Lisa,” “Sneaking into a Banned Country,” and the unforgettable masterpiece, “Pranking America’s Most Racist Man.” Yes, you read that right – he went toe-to-toe with the Grand Wizard of the Ku Klux Klan, Thomas Robb. Disguised as a BBC journalist, Niko not only infiltrated the inner sanctum of white supremacy but also coaxed the notorious figure into giving a shoutout to a fictional Instagram supporter named "Byelleem" (BLM).

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Beyond the laughs and adrenaline rushes, Niko is a man of the people. In a surprising turn of events, he threw his hat into the political ring, running for Mayor of London in 2021 and clinching a commendable fifth place. But don't be fooled by his satirical manifesto, which included whimsical proposals like renaming Big Ben and turning the River Thames into an ice-skating haven. Amidst the humor, Niko tackled pressing social issues head-on, advocating for solutions to youth violence and a significant bump in the national minimum wage. Niko Omilana isn't just making us laugh; he's using his platform to make a statement and challenge the status quo.

Molly-Mae Hague

molly mae hague

In the dazzling world of reality TV, Molly-Mae Hague stands as a beacon of both fame and entrepreneurial brilliance. The 24-year-old catapulted into the limelight on the fifth season of Love Island, where her bold fashion choices and infectious charisma earned her the adoration of fans nationwide. Alongside her now-fiancé Tommy Fury, Molly-Mae secured a memorable second place, becoming one of the most buzzed-about contestants of the season.

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Since her reality TV debut, Molly-Mae has transformed into a multifaceted entrepreneur, carving out her niche in the beauty industry with the launch of Filter by Molly Mae, a self-tan brand that's been embraced by her ever-growing following of 7.8 million. Her journey didn't stop there; Molly-Mae's impressive resume boasts collaborations with powerhouse brands like Starbucks and a stint as the Creative Director of the esteemed fashion retailer PrettyLittleThing.

Behind the glitz of fashion tips and glossy brand deals, Molly-Mae remains refreshingly relatable. Amidst the hundreds of thousands of likes and endless freebies, she's simply a girl navigating an extraordinary life. From sharing candid parenting experiences to embodying the epitome of the "soft life," Molly-Mae's authenticity shines through. Notably, in September 2020, she ran a giveaway extravaganza, treating her followers to the chance of winning luxury goods worth a staggering £8000—just a glimpse into the whirlwind world of Molly-Mae Hague, where the extraordinary meets the everyday.

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Step into the dynamic world of KSI, a multifaceted force to be reckoned with – the embodiment of Knowledge, Strength, and Integrity. This 30-year-old sensation is not just a businessman; he's a YouTuber, filmmaker, actor, musician, and the founding maestro of The Sidemen, a YouTube collective that has redefined online entertainment.

KSI's journey began in 2009, navigating the vast realm of gaming commentary videos. As his fanbase soared, so did the breadth of his content, expanding into vlogs and uproarious comedy skits that kept viewers hooked. Breaking barriers became second nature to this trailblazer, marking his territory as the first UK YouTuber to grasp the coveted Diamond Play Button plaque, a testament to his groundbreaking achievement of 10 million subscribers.

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But KSI is not confined to the digital realm. He seamlessly crossed over into mainstream media, gracing interviews with A-list actors like Dwayne ‘The Rock’ Johnson, Matt Damon, and Ryan Reynolds. As a true jack of all trades, he upped the ante in 2018 by challenging fellow YouTubers to boxing matches at his electrifying event, "Upload." The most headline-grabbing clash? None other than the showdown with American YouTube sensation Logan Paul, a duel heralded as "the biggest event in YouTube history." The bout not only sold out the illustrious Manchester Arena but also drew in a staggering 1.3 million pay-per-view purchases and amassed a jaw-dropping 107 million views.

Fast forward to 2022, and KSI and Logan Paul, once rivals in the ring, joined forces to concoct the sports energy drink, PRIME. The duo's collective audience of over 40 million subscribers catapulted the beverage into instant stardom. Such was the demand that opportunistic resellers seized the chance, listing 12 bottles for a staggering £450. KSI's journey is a testament to his relentless pursuit of excellence, proving that in the world of online entertainment, he's not just setting the bar – he's redefining the game.

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The influence of Amin Mohamed, affectionately known as Chunkz, knows no bounds. At 27, he is not merely an influencer but a polymath, seamlessly juggling roles as a musician, YouTuber, presenter, comedian, and all-around entertainer. As a key member of the comedic powerhouse, the Beta Squad, Chunkz commands the attention of over 3.27 million subscribers on YouTube. His digital journey kicked off with a melange of pranks, vlogs, and challenges, but it was the sizzling success of his culinary series, “Cooking with Chunkz,” in 2016 that catapulted him into the digital limelight.

In a bold move, Chunkz decided to drop out of university that very same year, dedicating himself entirely to the world of content creation. His foray into mainstream media reached new heights when he starred as ‘Asznee’ in the music video for the wildly popular "Man’s Not Hot" by Big Shaq. Collaborations with renowned brands like Sky Sports, Google, and Foot Asylum soon followed, culminating in his co-hosting of the 2020 MOBO Awards alongside Maya Jama.

But Chunkz isn't just about laughs and luxury; he's a joker with a heart. In 2023, he teamed up with close friend and colleague, Yung Filly, to birth “The Chunkz and Filly Show,” a comedy podcast that seamlessly weaves star-studded lineups with heartfelt discussions on social issues. Here, the content creator delves into meaningful moments, shedding light on topics close to his heart, including the Palestinian conflict. Chunkz doesn't just entertain; he uses his platform to amplify important causes, exemplified by his efforts to raise funds for the charity Soccer Aid. Get ready to be captivated by Chunkz's multifaceted journey and infectious charisma—it's a rollercoaster ride through entertainment, activism, and everything in between.

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