Hennessy Introduces V.S 2021 Limited Edition Release with Les TwinsBy Justin Wallace
Aug. 18 2021, Published 1:04 p.m. ET
Hennessy’s new V.S 2021 Limited Edition release in partnership with world-renowned dance duo, Les Twins.
A hip-hop dance sensation, Laurent and Larry Bourgeois are self-taught, multi-talented choreographers and fashion icons, who have garnered international acclaim as the first winners of World of Dance and featured dancers in world tours with Beyoncé. Recognized as pioneers of a new style of movement, Les Twins collaborated with Hennessy to translate the Cognac-making process into a unique artistic expression for the2021 V.S Limited Edition release.
Utilizing motion capture technology, Hennessy preserved the exhilarating energy of an inspired live freestyle dance performance from LesTwins and transposed the digital images into an original design.
For the first time ever, the annual Hennessy V.S Limited Edition release is represented by two complementary graphic designs – each bottle features a likeness of either Laurent or Larry, captured digitally, with their signature energy. The packaging also includes a QR code that opens up the many facets of urban and hip-hop movement for an immersive experience.
The Hennessy V.S 2021 Limited Edition by Les Twins will be available on shelves beginning August 2021 (SRP $42 per 750ml bottle).
ABOUT LES TWINS
Known professionally as the Les Twins, Laurent and Larry Bourgeois are French self-taught dancers, producers, and choreographers. As the 2017 World Of Dance winners, the Twins made a name for themselves while working alongside some of the most famous artists in the entertainment industry.
The Twins’ career began to take off when they defeated professional French street dancers at the semi-finals of the international dance competition, Juste Debout.
In 2010, their fame skyrocketed as a video of their performance on the World Of Dance Tour went viral. With over 37 million views on YouTube (and additional digital platforms) the Twins’ faces became known as a staple for hip-hop as their unique style intrigued viewers, leaving them wanting more.