Lil Yachty Is Now the Face of *THIS* Popular Streetwear Brand — Read for Details

Lil Yachty has cemented his place in fashion history as the new face of Supreme streetwear. Here's how you can cop the brand's 2024 collection!

By

Mar. 4 2024, Published 10:52 p.m. ET

Streetwear brand Supreme has teamed up with Lil Yachty for a massive new collaboration. The partnership, which brings together two influential forces in music and fashion, has sparked excitement among fans and fashion enthusiasts.

Yachty is now an ambassador for the clothing line -- which makes sense, as the rapper has been a longtime supporter of Supreme. In 2018, he took to social media to announce that he was selling his entire collection of Supreme merch — including hats, hoodies, and t-shirts — on Grailed.com.

However, the “Speed Me Up” relationship with the brand was far from over. He went on to secure an official partnership with the streetwear company.

With Yachty's bold aesthetic and Supreme's cult following, the campaign delivered pieces that push the boundaries of urban fashion. Let's break down the details of Lil Yachty's gig as a Supreme ambassador — which marks a new era for the fashion brand.

lil yachty  vmas
Source: C Flanigan/Getty Images

Lil Yachty attends the 2017 MTV Video Music Awards.

Article continues below advertisement

When will Supreme's Spring/Summer 2024 collection become available?

Lil Yachty teamed up with Supreme for the release of their 2024 Spring/Summer collection and the rapper's fans are swooning over the looks. Social media was gleaming with excitement as fashion heads eagerly awaited their chance to cop one of the unique pieces.

The collection dropped on Feb. 12 and many of the items sold out in minutes.

supreme varsity jacket
Source: Supreme

Wave Varsity Jacket from the Lil Yachty x Supreme collection

Article continues below advertisement

In the campaign for the collection, Yachty rocks pieces that reflect his vibrant personality. One of the standout items is a chenille varsity jacket that comes in red, mustard, and black.

The wool blend jacket has cowhide sleeves with a large Supreme logo stitched across the front and back. The varsity jacket retails for $598, but fans will have to wait for the product to be restocked before they can purchase it.

Lil Yachty is one of the best dressed rappers around.

Yachty continues to reign supreme as one of the best-dressed rappers in the game. He spoke to Complex about his outlandish style, which has sparked spark negative reactions from some people. “

Do I wanna put myself on that pedestal? Not really. I really don’t care to. But I think I’m damn good. I think I’m pretty fucking sick,” Yachty explained. Adding, “People close their eyes and make opinions. N***as just talk without even really knowing what they are talking about or speaking on.”

Article continues below advertisement

During the interview, Yachty also toyed around with the idea of creating his own clothing brand. While the rapper is a fan of fashion, he has no plans to start a clothing company.

However, Yachty still has a foothold in the industry, as he was named the creative director of Nautica in 2017.

"Nautica is like a part of me," Yachty said in a statement (via PR Newswire). "It's for kids, sailors, grown men, and cool people. The designs - the old designs, the new designs, I think it's dope. There's not really much out there like Nautica."

Later that year, Yatchy launched a capsule collection with Nautica with pieces ranging from $40 to $168.

It’s not just a magazine. It’s a lifestyle!

Sign up for our newsletter for early access to content, special promotions and giveaways.

Dope content. No spam. We promise.

Advertisement
More from Bleu Mag

Opt-out of personalized ads

© Copyright 2024 Bleu Mag. Bleu Mag is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.