The reefer and rap are a match made in hip-hop heaven.
The cannabis industry is where creativity and culture intersect and some of the most influential celebrities have chosen to monetize cannabis by creating their own signature strains.
Over the past few years, a growing number of rappers have dabbled in the cannabis industry and diversified their income through the lucrative and rapidly expanding world of weed.
Far from being a mere endorsement or side project, many of these rap artists have chosen to be actively involved in shaping the cannabis industry, leveraging their fame, business acumen, and passion for cannabis culture.
Read on for details on some of the celebrities who have cultivated thriving cannabis brands.
Wiz Khalifa — Khalifa Kush
A lot of hip-hop fans know Wiz Khalifa for his super laid-back personality and catchy songs.
Aside from dropping hit songs like "Black and Yellow," "See You Again," and "Young, Wild & Free," Wiz has created a lane for himself in the business world with his cannabis brand, Khalifa Kush.
This shouldn't be surprising to fans because, throughout his career, Wiz has consistently expressed that he is a cannabis user and advocate. Wiz has never hidden his love for weed and venturing into the cannabis business was the perfect way to express his admiration.
Method Man — TICAL
Method Man is an iconic figure in Black culture — not just for his well-appreciated good looks but also because he is a founding member of the legendary Wu-Tang Clan.
Additionally, through his cannabis brand, TICAL, Method Man has flexed his entrepreneurial muscles with his seamless transition into the cannabis industry.
The weed brand is named after his debut solo album and reflects his connection to both music and marijuana.
The verbiage on the company's website states: "TICAL was coined as a cannabis term in 1993 and has since become a part of hip hop’s vernacular."
Jay-Z — Monogram
Most hip-hop fans know that Jay-Z is a business, man, so it is no surprise that he is on this list.
His cannabis company, Monogram, is a California-based enterprise that is focused on craftsmanship and quality. Monogram aims to redefine the cannabis experience by focusing on sophistication and luxury.
The brand does an excellent job of catering to a niche audience, and so far, the enterprise seems to be quite lucrative!
Veteran rapper Snoop Dogg is an icon in hip-hop who is well known for his laid-back charm and love for a good blunt.
Unsurprisingly, he has seamlessly meshed this love for cannabis into his Leafs by Snoop brand. The company has a string of other cannabis-infused products, including edibles, which are created to cater to a diverse range of customers and meet the highest standards of quality.