Music Mogul Master P Made Millions by Investing in These Risky Business Ventures
Master P has dabbled in multiple industries. Here is a breakdown of the music mogul's business ventures — and yes, some were more successful than others.
By D.M.Jan. 3 2024, Published 3:06 p.m. ET
It seems as if Master P can do pretty much anything. The hip-hop icon-turned-entrepreneur has designed his professional career to extend beyond music.
As a founder of No Limit Records, Master P is known for his iconic contributions to rap. His journey from the streets of New Orleans to the helm of entrepreneurship is a testament to his resilience and strategic hustle.
Although Master P retired from music in 1998, he returned to the spotlight a short time later.
Since then, Master P has dabbled in several business ventures, resulting in an impressive fortune. According to Celebrity Net Worth, Master P is worth an estimated $200 million.
From a clothing line to breakfast cereal, here is a list of business ventures Master P has invested in over the years.
Rap Snacks
Rap Snacks potato chips on display at a retail store.
If you are a fan of potato chips, then you're probably familiar with Rap Snacks.
Master P co-founded the snack brand in 1994 alongside entrepreneur James Lindsay. These iconic snacks – featuring the faces of popular hip-hop figures – have become a cultural phenomenon. Cardi B, Lil Baby, Snoop Dogg, and Rick Ross all have their own flavors, which are currently sold in retailers across America.
Master P’s Crunch Cereal and Hoody Hoos
A box of "Uncle P's Master Crunch" cereal on display.
It is no surprise that Master P stepped into the cereal game as Rap Snacks grew to be more and more successful. In 2021, the music mogul launched Master P’s Master Crunch Cereal.
A year earlier, Master P created Uncle P’s Hoody Hoos to help raise money for local communities.
“A percentage of every cereal box sold goes to providing inner-city kids in the community with education, resources, and activities to help build their future,” Master P told AfroTech.
Master P Reviews
Master P has demonstrated his commitment to education with his series. In addition to reviewing products from small businesses, Master P offers guidance and mentorship to young entrepreneurs.
P Miller and No Limit Clothing lines
Pieces from P. Miller Shorties Clothing Line on mannequins in NYC.
Believe it or not, Master P was a fashion icon in the 1990s. He launched two clothing lines during his career: P Miller Clothing and No Limit Gear.
The brands, while influential in urban fashion during their peak, experienced difficulties in maintaining momentum over the years. Both apparel lines have since been discontinued, but the items can be found on eBay and other online marketplaces.
Master P also has a sneaker brand called Moneyatti, which offers high-end footwear, hoodies, and t-shirts.
"Make ‘Em Say Ughh!" Energy Drink
The name of Master P’s failed energy drink line may have contributed to its mediocre success. Make Em Say Ughh was launched in 2013 but failed to attract young drinkers. The venture served as a reminder that success in one sector doesn't guarantee success in another.
UPN's 'Romeo!'
Master P's venture into the television landscape included a UPN sitcom titled "Romeo!" — which debuted in 2003.
Master P and Romeo both appeared on the show as fictionalized versions of themselves until the series ended in 2006. While the show resonated with some, it faced challenges in securing a broader audience. It was canceled after three seasons.
