Diddy, Cardi B, and Jay-Z
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Uncorking Talent: Rappers Who Pop Bottles and Own Their Own Spirits

At some point in their careers, artists decide to venture out of music and be entrepreneurs. Here are well-known artists who own alcoholic brands.


Dec. 27 2023, Published 11:05 a.m. ET

Celebrity entrepreneurship is a fascinating transition for many entertainers who want to diversify their income and step outside of being only performers.

This has led several rappers to create their brands beyond endorsements or collaborations with other mega companies.

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Although some celebrities are content with collaborating with big-name brands, a handful of hip-hop artists have ventured out on their own.

Here are the hip-hop artists who have paved their way in the alcohol industry, so the next time you are in a grocery store, check out some of these renowned drinks because you just might have found your new favorite beverage!

Jay-Z — D'Ussé Cognac

Source: Lester Cohen/Getty Images for City of Hope

Jay-Z attends City of Hope's 2023 Music, Film & Entertainment Industry Spirit of Life® Gala honoring Lyor Cohen

Jay-Z is known for his entrepreneurship and his creative approach to business. The Brooklyn native was one of the first rappers to venture into developing his own line of alcohol.

Although the "Empire State of Mind" rapper has a diverse portfolio of investments and ventures that have contributed to his financial success, his D'USSÉ Cognac tops the list. Although he sold a huge chunk of the brand back to its parent company, Jay still holds a significant stake in the company. He is a business, man!

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Travis Scott — Cacti

Besides being multi-talented and creating intriguing content, Travis Scott has extended his artistic gifts to good use with his beverage brand Cacti.

The hard seltzer brand falls under the umbrella of Anheuser-Busch, a U.S.-based mega brewing company. When it comes to crossing boundaries and seeking new ventures, Travis does it well, and the spiked seltzers are seriously gaining major traction among fans and consumers.

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Cardi B — Whip Shots

When Cardi B arrived on the music scene, fans were instantly smitten by her personality and candor. Over the years, she has released multiple musical projects, as well as worked with multiple brands.

Most recently, her newest project has been Whip Shots, an alcohol-infused, non-dairy whipped cream in a wide range of flavors across the country. So far, fans seem to be enjoying the product.

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Diddy — Ciroc

diddy ciroc
Source: Getty Images

Over the past decade, Diddy and his team have worked hard to push the brand, and it is arguably one of the most well-known alcoholic beverages on the market right now. His imprint and influence on the brand's growth and marketability is undeniable.

Beyond being a music executive and entertainer himself, Diddy has also mastered the art of diversifying his income, and Ciroc was a perfect addition to that. The vodka is a powerhouse in the alcoholic industry and comes in a variety of flavors.

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E40 — Earl Stevens Selections

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E-40 attends his birthday celebration and "Rule of Thumb" album release at Sei Less

E-40 made quite a fascinating lead when he moved his inspiration from the streets of Vallejo, California, to the vineyards of Napa Valley, veteran rapper E40 has doubled his earning power with his wine label, Earl Stevens Selections.

Known for his unique, yet brilliant lyricism and catchy rhymes, E-40 is undoubtedly one of the memorable names in old-school hip-hop. As someone who is from Vallejo, California, it is both brilliant and inspiring that he tapped into his background to create this top-tier wine.

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Other rappers with their own alcohol brands include 50 Cent (Effen), Rick Ross (Belaire), and Drake (Virginia Black).

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