Gucci Mane x Gucci: Does the Rapper Have a Partnership With the Luxury Fashion Brand?

For obvious reasons, Gucci Mane has long been associated with the famous fashion house that inspired his rap moniker. Gucci Mane, born Radric Davis, is a name synonymous with the evolution of trap music.

Gucci Mane burst onto the scene in the early 2000s with his gritty mixtapes and distinctive Southern sound. The rapper, who was born in Alabama but raised in Atlanta, got his big break with the release of his debut studio album, Trap House.

Gucci Mane is also a leader in the fashion world. He often showcases his fresh fits and iced-out accessories in his music videos, red-carpet appearances, and social media posts – solidifying his place as a hip-hop fashion icon.

It’s clear that the rapper has an interest in being the best-dressed man in the room. But what about his association with the Gucci brand? Let’s take a look at Gucci Mane’s history with Gucci – which once included an official partnership deal.

Since his rise to fame, Gucci Mane's affinity for the iconic Gucci fashion house has sparked speculation about a potential partnership or endorsement deal between the two. Finally, in 2020, Gucci Mane announced that he would be officially joining forces with the luxury brand to create his own line of products.

"It’s official I’m getting my own brand at @gucci,” he tweeted. “I hope they ain’t lying.” However, the partnership that Gucci Mane teased never came to fruition.

Despite his apparent love for the brand and frequent flaunting of Gucci merchandise, the “Wake Up in the Sky” rapper has yet to secure a collaboration or endorsement agreement.

Luxury fashion brands like Gucci have increasingly turned to celebrity endorsements to appeal to younger consumers, but that has not happened for Gucci Mane.

The lack of an endorsement from Gucci may be puzzling to some, as the brand has worked with several notable celebrities. Jennifer Lopez, Harry Styles, and Jared Leto have all been named as Gucci ambassadors. Meanwhile, Gucci Mane is still waiting to be recognized by the brand that inspired his rap name.

Gucci Mane may not have been able to secure a Gucci collaboration, but that has not stopped the evolution of his lucrative music career.

His chart-topping hits — like "Lemonade” and "I Get the Bag” — have contributed significantly to the rapper’s financial success through album sales, streaming royalties, and concert tours.

According to Celebrity Net Worth, Gucci Mane is worth an astounding $14 million.

The database tallied Gucci’s earnings from 16 studio albums, his 1017 Record Label, touring, and his other creative ventures. Outside of music, Gucci Mane has dabbled in reality television. Gucci — alongside his wife, Keyshia Ka’oir – appeared on BET’s Mane Event series.

The rapper, who previously struggled with substance abuse, opened up about building his empire following a lengthy stint in prison.

“[Prison] was one of the best things that ever happened to me, looking back on it,” Gucci told The Guardian. "It motivated me to change my life because I’m never going back there.”