Recording artist Blacc Zacc backstage at PlayStation Theater on June 16, 2019 in New York City.
Source: Johnny Nunez/WireImage

South Carolina’s Emerging Hip-Hop Scene Is Hot — Meet the Rising Rappers Who Are Taking Center Stage

South Carolina may seem like one of the states that isn't necessarily known for hip-hop or rap, but these talented rappers are defying that narrative.


Feb. 20 2024, Published 11:52 a.m. ET

Discover Proudly Amplifies Diverse Voices

In the digital age of hip-hop, more artists from different parts of the country are being welcomed onto the scene, and South Carolina is one of those cities. Over the past few years, South Carolina has become an emerging hotbed for fresh talent, with a new wave of artists growing their fan bases and audiences on platforms like TikTok.

From the streets of Charleston to Orangeburg, South Carolina's hip-hop artists are gaining recognition for their unique styles and innovative approaches to hip-hop. Here are some of South Carolina’s emerging new voices.


pg ra still shot
Source: Instagram/@a1kpgra

PG RA smiles in patterned, green ensemble.

One artist who has been steadily gaining the attention of fans is PG RA, who proudly calls Orangeburg, S.C. home. His hip-hop style blends soulful beats with insightful lyrics that span various themes. He has successfully grown his fan base on platforms like TikTok.

One of his notable songs is “Outside,” which features Rod Wave.

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Spartanburg, S.C. native NGeeYL knows how to work hard and that is what has helped him earn the respect of major stars like Lil Uzi Vert. The Carolina rapper, who is signed to the independent record label 300 Entertainment, has made an impression on the mainstream music industry with hit mixtapes like Hiatus.

His trappy tracks have helped him connect with his core audience. His most recent project — Hiatus 2: Ssetilian — features Lil Uzi Vert, who is also an executive producer on the body of work.

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Blacc Zacc

Blacc Zacc built his fanbase as an underground, independent rapper before he caught his big break.

Thanks to years of hard work and determination, he has come a long way from his early days with swaggy songs like "Richest Rapper in S.C." and "Life Is Beautiful." While he is still up and coming, he has secured his role as one of Carolina's most well-known rappers.

Blacc Zacc is known for putting South Carolina on the map. His debut album, Carolina Narco, had an accompanying 17-minute visual.

He told Billboard: “I wanted to create this film because nobody’s been dropping movies with their projects lately." Although Blacc Zacc started as a solo act and bootstrapped his career, he has come a long way in securing his career and bag.

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It appears that Blacc Zacc has more projects on the way. In a conversation with The Baller Alert Show, he revealed that he has new music coming and is also working on a film called Caroline.

Renni Rucci

renni rucci at future and lil baby concert afterparty
Source: Prince Williams/Wireimage

Rapper Renni Rucci attends Future & Lil Baby Concert After Party at Gold Room on January 19, 2020 in Atlanta, Georgia.

Renni Rucci, whose full name is Courtney Rene, is a Columbia, S.C. native who created a path for herself by leveraging her talent and the power of social media.

From her early days in the local scene to her current status as a rising star, Renni has created a distinctive path for herself. Her approach to rap, which includes blending bold lyricism with infectious beats, has earned her a devoted fan base. As of this writing, she has more than 1.5 million followers.

The author’s content and opinions have not been pre-reviewed, approved or endorsed by Discover.

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